FASHION Magazine

“How have I been doing this for so long?” Toronto-based fashion entrepreneur Julia Grieve says with a laugh when she’s asked to reflect on the beginnings of her innovative label, Preloved. A former jetsetting model in the ’90s, she had a penchant for altering vintage duds to transform them into more modish pieces to wear […]

The post Preloved’s Julia Grieve on 25+ Years of Championing Sustainable Design appeared first on FASHION Magazine.

Why upcycling is one of the most important trends in the fashion industry today.

The post Meet the Brands Giving Old Fabrics New Life Through Upcycling appeared first on FASHION Magazine.

We’re a week out from the biggest shopping event of the year and it’s officially time to start making a game plan. To make things a little easier, we’ve rounded up some of the best Black Friday and Cyber Monday sales that have been announced so far. If you plan on dropping some serious coin, […]

The post Your Guide to 2018’s Best Black Friday Sales appeared first on FASHION Magazine.

It’s ironic that Preloved, the country’s OG upcycled-clothing brand, had a waste problem. But that’s what happened when one of its best clients had a “No red” clause written into its processing-order agreement. After more than 21 years of sorting through bundles of sweaters at its office and factory in Toronto’s east end, the company […]

The post Preloved’s Spring 2017 Is the Eco-Conscious Collection We Need this Valentine’s Day appeared first on FASHION Magazine.

Lindsey Wixson is one lucky 16-year-old: Jason Wu will be designing her prom dress. [Vogue, via Fashionologie]

Rumi Neely of the blog Fashion Toast has teamed up with Dannijo to design a six-piece collection of edgy jewellery. [Refinery 29]

Mongolian granite sidewalks, Prada Hydro wires and a luxury shampoo recycler? The Globe & Mail spoofs Yorkville‘s facelift. (At least we think it’s a spoof.) [Globe and Mail]

Photographer Angela Y. Martin went backstage at yesterday’s Preloved show to catch the hair and makeup prep. Click the images below to see a gallery and catch our full coverage of Toronto Fashion Week at fashionmagazine.com/attheshows.

The post Toronto Fashion Week: Behind the scenes at the Preloved show appeared first on FASHION Magazine.

Vintage mavens and do-it-yourself designers should head down to the Textile Museum of Canada (55 Centre Avenue, Toronto, 416-599-5321, textilemuseum.ca) tomorrow night for panel discussion on upcycling (i.e. making old stuff new). Preloved’s Julia Grieve (an expert in this area) will join vintage costume jewellery maven Carole Tanenbaum for the talk, titled Fashion Forum: Style […]

The post Event: Preloved’s Julia Grieve and vintage jewellery queen Carole Tanebaum talk upcycling tomorrow appeared first on FASHION Magazine.

By Jennifer Campbell

Long before everyone and her mother was touting green as the new black, Toronto’s Preloved was pumping out sustainable fashion from reclaimed fabrics. Their reassembled sweaters, former-trenchcoat jackets and dresses-from-khakis have been staples of a downtown girl’s wardrobe since 1995.