FASHION Magazine
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The Indie Beauty Brands You Need to Know About
In beauty circles, bigger isn’t always better. Case in point: Buyers from mega-retailers like Sephora, Urban Outfitters, Costco and Amazon now scour gatherings like the Indie Beauty Expo (IBE) for the next buzzy brand. “Indie brands hold about 5 per cent of the market, but they’re growing at 20 per cent and capturing the growth […]
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