FASHION Magazine
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The Indie Beauty Brands You Need to Know About
In beauty circles, bigger isn’t always better. Case in point: Buyers from mega-retailers like Sephora, Urban Outfitters, Costco and Amazon now scour gatherings like the Indie Beauty Expo (IBE) for the next buzzy brand. “Indie brands hold about 5 per cent of the market, but they’re growing at 20 per cent and capturing the growth […]
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Green beauty: 6 natural foundations that will kickstart your organic routine
Photography by Andrea Victory-LaCasse See our top natural foundation picks »
In this day and age when so many strive to live green, it comes as no surprise that more and more people are becoming interested in adding organic cosmetics to their daily makeup rotation. These days it’s easy to go down a more natural beauty route with many up-and-coming organic brands no longer relegated to the cakey-mineral powders of yesteryear, but offer foundations and cover-ups in creamy textures and lightweight feel, as well as boasts good-for-you ingredients. Thinking of going green from the base of your makeup this summer? We present you six natural beauty foundations you need to try now.