FASHION Magazine

Brad Pitt makes the foray into skincare   View this post on Instagram   A post shared by ELLE (@ellefr) Every celebrity under the sun seems to have a skincare line these days. There’s Florence by Mills (Millie Bobby Brown), JLo Beauty (Jennifer Lopez) and Keys Soulcare (Alicia Keys), and that barely skims the surface […]

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Ten years ago, Amanda Chantal Bacon founded Cali-favourite brand Moon Juice, then a humble juice bar in Venice Beach selling healthy snacks and other beauty and wellness elixirs. Now, Moon Juice includes three shops, a range of supplements and skincare, a cookbook and a just-released manual filled with wellness tips and easy recipes featuring adaptogens […]

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Burberry Hero has arrived   View this post on Instagram   A post shared by Burberry Beauty (@burberrybeauty) Unless you’ve been living under a (social media-free) rock, you’ve likely been acquainted with Burberry’s new men’s fragrance launch, Hero, which dropped on August 2. With an ad campaign that features actor Adam Driver as an enigmatic, […]

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In beauty circles, bigger isn’t always better. Case in point: Buyers from mega-retailers like Sephora, Urban Outfitters, Costco and Amazon now scour gatherings like the Indie Beauty Expo (IBE) for the next buzzy brand. “Indie brands hold about 5 per cent of the market, but they’re growing at 20 per cent and capturing the growth […]

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