FASHION Magazine

See the street style photos from New York Fashion Week »

The sun finally showed itself for our final batch of street style from New York Fashion Week, allowing the kaleidoscopic effect created outside Fall 2013 to take hold. Be gone, grey skies!Swedish blogger Elin Kling embraced the cheery lighting with a long and lean white blazer, classic Ray-Ban wayfarers and slim jeans. Giovanna Battaglia brightened her day by pairing unexpected plum purple with brown fur. Anna Wintour debuted what is sure to be her new favourite Prada coat and it even seemed sunny and warm enough for Derek Blasberg to break out his adorable bike, which he rode to fashion week with nothing but a denim jacket to keep him warm. Shine bright like a diamond, y’all! That’s a wrap for New York Fashion Week Fall 2013 street style.

Check out the street style photos from New York Fashion Week!»

Next up in our street style coverage of New York Fashion Week, our resident street style photographer Stefania Yarhi has captured more of the fashion flock from outside the shows on Sunday. Yarhi’s savvy camera skills caught the likes of Victoria Beckham (who chatted with us back in August), outside after her Spring 2013 show who looked as chic as ever in all black shorts, T-shirt (likely of her own design) and sunglasses. Also snapped: the enviously impeccable Courtin-Clarins girls looking as chic as ever with Claire wearing a black and burgundy long-sleeved dress, Prisca in a white dress, Virginie in a black shirt, and long blue and white striped skirt, and Jenna in a long sleeved printed dress on the streets of New York. J. Crew’s Jenna Lyons looked quite serious while taking a call, wearing a slick grey blazer and white pants. Model Erin Wasson who seemed to be in a hurry, was snapped in a grey button up and holding a furry (real or fake?) purse.

Those still in doubt about the legitimacy of the blogging business may be whistling a new tune after hearing today’s news. Fairchild Fashion Media, a subdivision of Condé Nast that owns Women’s Wear Daily and Style.com (among other publications), just acquired the style-blog-driven media company Fashion Networks International.

FNI is best known for NowManifest, a curated blog platform that brings in 1.2 million unique visitors each month. The platform has a roster of A-list bloggers including Elin Kling, BryanBoy, Anna Dello Russo, Derek Blasberg and Rumi Neely (the site also hosts Industrie Magazine and Diesel).

Though there is still some resistance from traditional media purists who see bloggers as would-be journalists, the bloggers who make up the NowManifest clan are proving that blogging can mean big dollars and big exposure.

Perhaps the best example of a blogger-turned-brand is Elin Kling, who co-founded FNI along with business partner Christian Remröd. Kling has used Style by Kling, her personal style blog, as a launchpad for successful business ventures that most media personalities could only dream of.

Aside from running her blog and FNI, the lithe, blonde Swede also launched her magazine STYLEBY, collaborated with H&M on a well-received collection, designed the edgy minimalist label Nowhere and managed to squeeze in a big campaign for Net-a-Porter shot by none other than Patrick Demarchelier.

So what does this move by FFM mean for media as a whole? As Fashionista.com says, online media is obviously coming into its own more and more each day, and companies such as FFM are wising up to bloggers’ ability to drive this influx of traffic.

“FNI . . . is a great example of a new media company that fundamentally ‘gets’ the Internet,” wrote Hayley Phelan. “No doubt it’s this expertise (and ability to drive traffic) that FFM, a media company with a more traditional background, wants to harness.”

Though FFM’s acquisition of FNI definitely marks a new day in media, BryanBoy and Rumi Neely of Fashiontoast have both recently revealed that they found out about the deal less than 24 hours before it was announced. It seems odd that BryanBoy, Neely et al were not consulted about the negotiations (especially since NowManifest’s success is largely thanks to the contributing bloggers’ involvement), but both stressed that their content would remain solely their own.