FASHION Magazine

When it comes to brands like Acne, Miu Miu and even Yeezy, Mytheresa.com has become a go-to site for shopping luxury labels. Today, the Munich-based retailer is partnering with Prada on an exclusive capsule collection. The collaboration, which references retro-Prada collections (specifically Spring 2012), will feature Hot Wheels-style flame details and busy banana prints. Although […]

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See all the party photos from the Fame launch in New York! »

Masks, tattoos and Mother Monster asleep on a couch. The party for Lady Gaga’s new fragrance, Fame ($59, thebay.com), was indeed unlike any other perfume launch. But hours before she hosted a masquerade ball at New York’s Guggenheim that brought out the A-list (Marc Jacobs, Alexander Wang) and the WTF List (Lindsay Lohan, Paris Hilton), Lady Gaga was wide awake to talk to FASHION about her post-sex rituals (pizza and a movie!), what the colour black means to her and why being a New Yorker makes her pop star perfume better than other celeb scents.

For someone who hasn’t yet smelled Fame, can you describe your fragrance?
“It’s very sexual, it’s very addictive, but it is very chic. The metaphor of the bottle is that when you spray this product, all the good things about fame come out, and all the bad things stay inside. So when you buy this perfume, you can have the lovely smell of it, [while] I’ll be dealing with all the bullshit inside.”