FASHION Magazine

Nakedness, wedgies, the paparazzi not spotting its target—oh, the miracles that can happen when you can just bask in the glow of your hotness. In the latest commercial for his underwear collection for H&M, soccer’s ultimate babe David Beckham gives the salivating ladies and gents what they want with this cheeky (womp womp) one and a half minute frolic through the Los Angeles streets wearing nothing but—you guessed it—underwear. The premise is a simple one. His robe got stuck in Posh’s Range Rover! His bulldog locked him out of the house! A classic Guy Ritchie-style chase ensues, as he runs and swims after the speeding car through the streets and backyards getting nakeder and nakeder. Everyone from kids playing soccer, to a couple of unwitting paparazzi, to a busload of tourists is shocked to find Beckham in his undies—but not as shocked as us when he not once, but TWICE pulls a wedgie from between those two famed buttocks. Can you tell we just emerged from a cold shower? Are we creeping you out just a little? S’ok, just watch the video again.

Want even more David Beckham? Watch the behind-the-scenes video below. Haaaay.

We read something today that we still haven’t fully absorbed: You can get Balmain hair extensions. We assume these aren’t Christophe Decarnin-designed, but instead one of the company’s many licenses. (Check out this DIY Balmain jeans from Auntie Fashion, created using a $5 Balmain men’s dress shirt from Sears.) You can buy clip-in purple or red fringe and extensions in “Level 10” blonde.  [Balmain Hair, Grazia]

Emanuel Ungaro keeps taking hit after hit. After the LiLo debacle and closing down it’s massive Madison Avenue boutique (which rumour has it will be taken over by Michael Kors), the brand is now apparently on the hunt for a buyer to take over its debt and tainted rep. Any takers? [NYP]