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The tagline on next year’s Grey Goose Soho House invites should seriously read: “Four nights, four million celebs,” because it’s not normal how many are inside this place at one point on any given night. Last night, just as Madonna’s W.E. dinner was clearing out, we moseyed on over to catch a glimpse of our maker but, alas, she had slipped away. It quickly became apparent, though, that one Material Girl lost meant a million teenage heartthrobs gained. Or, should we say, a million teenage heartthrobs interacting with each other. In one corner, Adam Brody and Chace Crawford were chatting, most certainly trading notes about how to be a Josh Schwartz–moulded babe. In the next (or rather, upstairs), Justin Long and Michael Fassbender were busy at the ping-pong tables. As we mentioned earlier, Fassbender should probably stick to his day job, since his entire game consisted of running back and forth to catch his balls. (One landed near my foot. He touched it. And then apologized.) Channing Tatum was there somewhere too, but we didn’t spot him, or his dance moves. Back downstairs, Gerard Butler chatted with several, several ladies, one of who was Olivia Wilde in a body-hugging mega-sexy black dress. Peppered in among the youngsters, former heartthrobs (still, kinda?) Ralph Fiennes and Val Kilmer worked the room. They both have lots of hair at the moment.

When we reported that Sarah Jessica Parker was exiting Halston earlier this week, we definitely didn’t expect two of the label’s other big names to follow suit in a matter of days. For what seems like the thousandth time in the past few years, Halston is about to undergo another round of drastic changes, as investor Harvey Weinstein and ready-to-wear designer Marios Schwab are also on their way out.

Reports began circulating yesterday that Weinstein, one of Halston’s main investors, would be withdrawing his support and ending his involvement with the company. The exits didn’t stop there, though, as today it was announced that designer Marios Schwab will not return for another season. In fact, the company’s only remaining investor, Hilco, may be pulling the plug on Halston’s ready-to-wear collection altogether, as the line will be put on hiatus for Spring 2012 and fall pieces may not ever hit stores. It seems their new strategy is to focus on the more affordable diffusion line and to abandon ship on the luxury market. Curious choice, since we all know that attempting to go mainstream marked the end of the original Halston’s success.

Although it’s clear that Schwab is a talented designer in his own right, we can’t exactly say we’re surprised about the failure of his designs at Halston. Perhaps it was due to pressure from the big bosses, but the three collections he showed were pretty safe and relied too much on the label’s history. Without innovation and a new perspective (think Nicolas Ghesquière at Balenciaga), a heritage line runs the risk of feeling outdated and irrelevant.

Sarah Jessica Parker is “out,” as Heidi Klum would say. Just a year and seven months after SJP signed on as the chief creative officer of Halston Heritage, the relationship has come to an end. Perhaps the recent departure has to do with Halston letting go its CEO, Bonnie Takhar, last November. According to British Vogue, upon hearing of the company’s sayonara to Takhar, Parker was in tears.

On a less dramatic note, it’s quite possible that the label needed a more practically experienced leader. Parker herself is more of a fashion enthusiast than an educated designer. Or maybe it was a question of commitment. In addition to working for Halston, Parker has been a busy woman: raising kids, producing reality shows, and filming and promoting movies. To quote her upcoming blockbuster, I Don’t Know How She Does It.

As the industry-wide game of musical chairs continues, we wonder who will take Parker’s place. Those are some pretty high heels to fill.

Jil Sander–the label–is creating a lower-priced line, Jil Sander Navy. It’s set to hit stores in January 2011 and there will be prints. [WWD]

Marchesa designer Georgina Chapman and husband Harvey Weinstein revealed that she is five months pregnant. We cannot wait to see the baby clothes that come out of this. [The Cut]

And the baby boom doesn’t end there: Designer, and mom of Daisy, Pearl Lowe has announced that she is pregnant with her fifth child. [Vogue UK]

Spotted: Anna Wintour sitting front row at the Green Day musical, American Idiot. We never would have called that one. [Daily Front Row]