FASHION Magazine

With the perfect mix of naughty and nice, this necklace is on the top of our spring shopping list. ($19, joe.ca)

With its debut flagship store opening this spring in The Big Apple and a handful of new flagship stores popping up across Canada, the future continues to look bright for Joe Fresh (and the mastermind behind the label, Joe Mimran, who sported an electric orange scarf at the show). This knock-your-socks-off colour wave lapped into Joe Fresh’s fall 2011 collection too with juicy orange shift dresses and cord belts, crisp blue and rich green outerwear⎯the bracelet length sleeve is back folks, so muster up your inner Jackie O and invest in a pair of elbow length gloves this fall.  Oxford shoes dipped in metallic gold and librarian-chic low heels will keep you a step up for fall, while navy blue knits and camel coloured separates continue the classic sportswear streak.  And when it comes to reciting your accessories vows, a rich cognac-hued tote bag is the one to have and to hold, forever and ever. Amen.

View the Joe Fresh photo gallery »

Nothing livens up a winter-parched pout quite like a swipe of saturated colour⎯one for each day of the week! ($8 each, joe.ca)

A nautical tote acts as the perfect beach companion for a much-deserved March break getaway. ($19, joe.ca)

Continuing the reign of Canada’s presence in the Big Apple (first Tim Hortons, then Aritzia…) Joe Fresh has finally announced the details of its long-time rumoured upcoming US flagship opening. Set to open next fall at 510 Fifth Avenue at 43^rd Street (steps away from the New York Public Library and Bryant Park!), the US opening coincides with Joe’s fifth anniversary in Canada and the launch of a sleek new logo to boot. Shaping up, shipping out!

A Popsicle bright mani/pedi is a must for any trip to warmer waters. Can’t make a winter run for it? A pop of colour from this Joe Fresh nail polish in “Fuchsia” still can’t hurt in helping to wipe away the winter blues. ($4, joe.ca)

Get back in black with a sweater dress that’s appropriately adorned. Mini metal zippers and studs on this number from Joe Fresh say rock ’n’ roll without all the raucous. ($59, joe.ca)

Kanye West was named Stylemaker of the Year at last night’s Accessories Council Excellence awards. [WWD]

It seems the Joe Fresh Style takeover could be moving south of the border. The fast fashion retailer is the front-runner in the bid to own the “glass jewel box” retail space in New York City. [NY Post]

Kate Moss launched her last Topshop line in London yesterday, followed by the predictable mayhem. [WWD]

Hanging out with Irina Lazareanu is what I call a Saturday night well spent. And this is how last weekend played out, when Joe Mimran rolled into town to celebrate the opening of the country’s first freestanding Joe Fresh Style flagship (540 Granville St., 604-681-4200, joe.ca). With him? A handful of Toronto media, Loblaws executives, musicians from Marianas Trench, Divine Brown, The Stereos and Sweet Thing (who gave a free, afternoon street concert to screaming fans), DJ Mia Moretti and electro-violinist Caitlin Moe, and of course, the models—Irina, Arlenis Sosa and Tiiu Kuik. Here’s what he had to say about the store.

While the white Wayfarer was the ubiquitous celebrity sunglass trend of last summer, the white-hot trendiness of them seems to have cooled off and since Paris Hilton hasn’t been seen in them for months, it’s officially safe to dip back in the white waters. These lovelies from Joe Fresh Style (joe.ca, $14) have a smaller […]

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