FASHION Magazine
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Proenza Schouler Spring 2013 Ad Campaign: It models, brush strokes and perforated leather abound
View the Proenza Schouler Spring 2013 Ad Campaign »
By Derek Lall
Proenza Schouler has always been a design driven label, constantly reinventing the modern woman’s wardrobe with its latest It creations. For Spring 2013, the clothes were created using patchwork and crochet techniques, with designers Lazaro Hernandez and Jack McCollough elevating this traditional construction method and giving it a youthful point of view. A red skirt and jacket made of perforated leather is a new take on biker chic, while the python and crocodile vest has a flawless balance of masculine and feminine ideals.
Proenza Schouler Spring 2013 is strong, tough but never over the top, and as such, Hernandez and McCollough have taken the same approach in their latest ad campaign. The ads, shot by British photographer David Sims, feature a graffiti-laced London warehouse as a backdrop. Each look, worn by models Julia Nobis and Irina Nikolaeva, is shown with an opposing mosaic of colours to the pieces they wear. Now, just watch the It girls flock, as they do.
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We’re kvelling! Five-time FASHION cover girl Liisa Winkler kills it in the new Balenciaga ads
We’re kvelling over here. Belleville-born beauty and five-time FASHION cover girl Liisa Winkler has landed one of our favourite new campaigns: the Steven Meisel–photo’d Balenciaga Fall 2011 shots. Featuring Winkler alongside fellow model Julia Nobis swathed in the season’s angular colour-blocked pieces, the shots juxtapose the setting of the Gothic arches of a Harlem church with sterile black-and-white bathroom tiles. “I met with Nicolas in New York and he booked me ‘exclusive’ for his show in Paris. Soon after, I shot the campaign in New York with Steven,” says Winkler. “It was so nice to work with such a great team again. After being out of the industry for the past few years raising my kids, I feel more solid in my own skin and more able to fully appreciate and understand all the creative direction that goes into a shoot like this.”
To boot, she is also featured in the just-released behind-the-scenes video of the shoot filmed by model Karen Elson and is seen in many of the, like, zillion photos that are included on the relaunched Balenciaga website. You go, homegirl!