FASHION Magazine

On Monday night, Toronto’s Juma took over the Edward Day Gallery to present their techno-meets-jungle scarves. More cocktail party than fashion show, sunglasses-donning Queen Westers mingled with suits and bloggers, all with a Beck’s in hand. The brother-sister duo, Jamil and Alia, gave their scarves the Picasso treatment, turning the walls of the gallery into […]

The post TFW Diary: Juma throws a scarf party in lieu of a fall runway show appeared first on FASHION Magazine.

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Going benchless a la Balenciaga, the FASHION team took to the studio room at LGFW last night to catch a glimpse of the crowded Juma Spring 2012 collection. We can say for certain that the hair was fairy-dusted in gold, copper, and silver glitter (we really ought to think about bringing our statuesque copy editor, Emilie Dingfield, to the shows for height advantage) and through some stellar hockey-style decking past the mob of fashion folk blocking our view, we came away with 3 must-haves, and an unexpected calf workout from our en pointe posture:

Brother and sister team Jamil and Alia Juma closed out day one of LG fashion week last night, sending those of us still standing (at 10:15pm) home to bed with dreamy visions of long fluid layers, slouchy silk pyjama suiting, and their signature tribal prints. Known for their flare for the exotic, the duo took to Thailand and Tibet for this season’s inspiration, incorporating silk-screened native tapestry designs and brightly patterned body hugging knits among a base collection of black and charcoal layering pieces. Standouts included a midnight blue and tangerine silk crop jacket and a double-layer geometric print skirt.

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By Randi Bergman and Jordan Porter

Introducing the first in our new weekly feature, where we combine our love for pretty pictures and talent for delivering ultimate shopping picks. Each Tuesday, we’ll be gathering deliciously buyable products based on a common theme. First up: Toronto fashion week essentials! With the shows just around the corner and some shows already underway, now is the perfect time to indulge in some homegrown retail therapy. From household names like Roots to accessory artisans like Maryam Keyhani, here’s our list of Canadian can’t-live-withouts.

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We stopped by the Spoke Club on Friday evening for the presentation of Juma‘s Spring 2011 collection. Once inside, we were greeted by Juma’s sunset-hued printed scarves–a hint of things to come–hanging from the rafters of the shabby-chic gallery space.