FASHION Magazine
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Your complete guide to the Marni at H&M collection
From the complete look book to our fashion director’s tips on just how to wear the clashing prints, we present your complete primer to the Marni at H&M collection in advance of its launch on March 8.
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How to wear prints: The 3-step how to as we break down the Marni at H&M collection
Photography: Sheffman by Nicole Stafford When it comes to pairing prints and patterns, our fashion director, Susie Sheffman, is the resident mixologist. She’s also Marni-obsessed: “When I discovered the outlet in Milan, it was game over,” she says. “Cardigans, sexless sandals and printed sweet nothings have been making their way into my suitcase on my twice-yearly pilgrimages to Milan fashion week ever since.” Two weeks ahead of the Marni at H&M collection (launching on March 8), she shares her tips on mastering this spring trend.
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Styled to perfection: Check out the complete Marni at H&M look book. Stunning model included
Well kids, 2 weeks and counting until you can get your hands on the sure to be amazing Marni at H&M collection (we’ve seen it, and it is!). Need some (more) tips on how to wear every piece of the collection in one? Check out the complete look book, for more options on how to style your wears.
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And the countdown begins! View all 68 women’s looks from the Marni at H&M collection 2 weeks before it launches
It’s here, folks. The collection from your dreams has officially made it into real life. As in real life prices. Two weeks before it launches in-store on March 8 (and good luck with that!), we present the entire Marni at H&M look book, split up into shop-able sections. From bathing suits to clip-on earrings, they’re all here!
Looking to hit the streets early to shop the collection? It will be available in Toronto at the Eaton Centre, Yorkdale Mall, and Bloor Street locations, in Montreal at the Peel/St.Catherine and Rockland Centre, in Calgary at TD Square/The Core, and Vancouver at the Pacific Centre.
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Watch: Sofia Coppola’s campaign video for Marni for H&M. The countdown to March continues!
Watch the Marni for H&M video! »
See the behind-the-scenes footage! »We gawked excitedly at the leaked release of a Marni for H&M ad, and couldn’t wait to see the Sofia Coppola–directed campaign video. Well folks, the moment has arrived: you can ooh and ahh at the commercial and also enjoy a bonus behind-the-scenes video.
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Is this the first ad for the Marni for H&M collection?
The collaboration frenzy continues! We’ve been dreaming of the much-anticipated Marni for H&M collection (scheduled to grace stores on March 8) and wondering what graphic prints and bright tones we’ll be able to get our paws on. Well, the vision is becoming a bit clearer with a leaked release of the campaign’s first advertisement.
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Quotable: Sofia Coppola on her collaboration with Marni for H&M
News of Sofia Coppola being brought on board to direct the Marni for H&M films and commercials has had us in “how can this possibly get any better?” daze today. (But really, how?) Coppola talked to WWD about how she feels about the fast-fashion brand she’s working with: “I think it’s great how they make […]
The post Quotable: Sofia Coppola on her collaboration with Marni for H&M appeared first on FASHION Magazine.
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Marni for H&M! View the first released photos and video of the collaboration!
Better start lining up now, H&M announced their latest designer collaboration and it’s another biggie. Marni, the beloved Italian brand designed by Consuelo Castiglioni will be bringing its womenswear and menswear to real-people price points near you starting March 8 of next year! What to expect? Castiglioni’s usual brand of quirky, hyper-patterned sex appeal in the orm of clothing and accessories (and oh those accessories!) “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic, and adding sporty utilitarian elements,” said Castiglioni in this morning’s press release. For women, the collection promises African-inspired prints and colour blocks in classic Marni silhouettes (think boxy dresses, full pleated skirts, and cropped pants). For men, it’s a more subtle take on the Marni aesthetic, with the most vivid prints existing as accents. The collection hits stores in just 100 days, but stay tuned for much, much, much more hype in the months to come.
In the meantime, check out the first images released of the collab »
