FASHION Magazine

Check out the photos of the MOON Ambassadors! »

Fresh from the launch of their new e-commerce website and recent pop-up shop in Toronto, Canada’s MOON Apparel has given us a peek at their new campaign, which will feature bloggers from across the country, including some very familiar faces.

The modern fashion line, which is helmed by Jordin and Tamara Mimran (the nephew and niece of Mr. Joe Fresh himself, Joe Mimran) is celebrating individual street style and in doing so have partnered with ten stylish fashion bloggers from five cities across Canada. The bloggers that have been specially selected will be members of an ambassador program set to launch this month in conjunction with MOON’s recently launched online store.

The lineup for the outdoor extravaganza Festival Mode & Design Montreal, starting today and running through August 6th, is sure to be a circus of amazing events. And while tonight’s big fashion buzz surrounds Jean Paul Gaultier‘s ready-to-wear show, I’m also in a tizzy over all the local talent.

To really discover the backbone of Montreal street style, here are my five must-see shows that highlight local talent.

1. Montreal Fashion Week highlights
August 3 at 9 p.m.

In case you missed Semaine de la Mode last February, you can see all the fall and winter 2011/12 looks on one stage–and then go shop their looks, which should all be in-store by now. The models are some of Quebec’s most beloved stars, including Francisco Randez, who is the face of JPG’s fragrance, Le Male. Look for my coups de coeur: the sexy femme style of Barilà, avant-garde Denis Gagnon, glittery baubles by Micalla, and Mulcair’s tailored tomboy chic. Also part of the show is the dress by Kwantlen University student Earl Mabaquiao that won the Télio contest. I had the honour of wearing his dress to a posh event this past spring. (Thank you, Earl!)

See more of our festival picks! »