FASHION Magazine

Thanks to bloggers like Erica Domesek of P.S. I Made This, fun YouTube tutorials and step-by-step Pinterest pins, it’s easier than ever to get inspired to DIY. Why spend your bills on gilded vases or ombre tumblers when you can just grab a spray can and do it yourself? Clearly the childhood pastime isn’t just […]

The post 5 inspiring summer DIY projects, from YouTube star LaurDIY appeared first on FASHION Magazine.

As we’re sure you’ve noticed today, Amy Schumer‘s “Girl You Don’t Need Makeup” sketch is spreading like wildfire. On last night’s Inside Amy Schumer, the comedian debuted a song and video parodying One Direction‘s “What Makes You Beautiful” about the mixed messages that women get about wearing makeup but…not. In Schumer’s skit, a One Direction-esque […]

The post Amy Schumer’s #girlyoudontneedmakeup sketch just exploded on Twitter appeared first on FASHION Magazine.

Thrilled to announce my new position as global creative director of Lancôme makeup. Thank you dear @cuneytakeroglu for my official announcement portrait Is this the biggest win for YouTube makeup artists ever? Lancôme just announced online makeup artist Lisa Eldridge as their new creative director of makeup. Eldridge has amassed over one million subscribers on […]

The post Lancôme announces makeup artist (and YouTube star!) Lisa Eldridge as Creative Director appeared first on FASHION Magazine.

On the anniversary of the biggest surprise album of all time, Beyoncé’s released a surprise short film about love, sex, fame and feminism. You know how we feel about Beyoncé surprises, so the surprise isn’t the, uh, surprising part. In the 11-minute long black and white film, Bey talks about everything we’re curious about–Jay Z, Blue, all […]

The post Beyoncé unveils Yours and Mine, a short film to celebrate the one-year anniversary of her surprise album appeared first on FASHION Magazine.

The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?

In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?

Each Friday, we’ll be profiling one of our favourite movers and shakers on social media. From the pop-up power of Pinterest to the beautifully crafted images on Instagram, we’re learning the tricks of the trade from the ladies that do it best (and most stylishly, of course).

From a trip to Paris to customize her own eyeshadow to a JustFab Shoes collaboration in support of a military charity, Dulce Candy Ruiz is one YouTuber we want to know more about. And clearly, we’re not the only ones: She’s amassed a following of over 1.2 million subscribers on her beauty and style-focused channel Dulce Candy.

When you see street style shots of this petite California girl, it’s hard to imagine that Ruiz is a trained Army mechanic with a tour to Iraq under her belt. But it was her time on active duty—spending weeks in an army combat uniform—that made her crave a creative outlet for all things girly. Thus, Dulce Candy was born. Consistency and maintaining the special connection she has with her viewers is what has catapulted Ruiz to her impressive number of YouTube (and blog!) followers, and it’s also helped her land well-deserved collaborations. We love that she’s not afraid to admit that her personal style has evolved through a few hits and misses. Read on as we get to know this beauty and style vlogger more and got her to share some tips for all you aspiring YouTube gurus.

The power of beauty bloggers can no longer be denied. After two years in the making—and with all the hype of the blogging world behind her—YouTube beauty guru Michelle Phan is launching a makeup collection.

Called Em, Phan’s collection (which is backed by L’Oréal Paris) can be considered a collaborative effort. Inspired by the desires of her 4.5 million followers, Phan reached out to fans from all over the world and listened to their beauty product needs via her various social media platforms. The resulting collection is one that’s designed for the everyday gal: Em features a wide range of beauty necessities and one groundbreaking convenient package.

According to Allure, Em will launch with a total of 250 products, including eyeshadows, blushes and foundations, but the star of the collection is the Life Palette. Available in eight different styles for every occasion (you’re literally covered from day to night and everything in between), the refillable kit holds up to 36 colour cosmetic pans: 24 eyeshadows, four blushes and eight lip colours. It even comes with a personal de-potting tool so you can add and remove shades to fit your daily beauty routine. Genius!

Over the last few years beauty vloggers have gone from teenage favourite to mass market. The largely self-taught YouTube mavens, who are known for sharing everything from cosmetic counter hauls to impressive makeup tutorials, are frequently courted by top beauty brands—so much so that’s it’s almost common practice. Given the large and loyal audiences that many vloggers have, these relationships make sense. However, now other companies are tapping into the vlogger network to spread some important—and not necessarily beauty-related—messages.

Read on and watch the makeup tutorials-meet-PSA videos »

It’s official: Sarah Jessica Parker has been named president and chief creative officer at Halston. It’s too early to judge, but Parker seems to have her head on straight with the position. She’s not interested in undermining creative director Marios Schwab, and is frank about her newbie status: “There is a huge amount I don’t know and I am very candid about that, and I am excited to learn.” [WWD]

Prada has created their own YouTube channel for screening fashion shows, campaign photos and short films. [YouTube,  via Fashionista]