FASHION Magazine

In the age of crowdsourcing and incredible technological advancements, beauty brands are able to learn exactly what consumers want and quickly get to work. But one category that hasn’t seen much change in recent years is mascara. It has long been a makeup kit staple, but now, due to the popularity of lash extensions and […]

The post Chanel’s 3-D Printed Mascara Brush Is a Wand That Is Unprecedented appeared first on FASHION Magazine.

If you’ve been paying close attention to the runways this Fashion month, you would’ve noticed that four of the world’s youngest and most famous models were in high demand. They go by the names of Gigi and Bella Hadid, Kendall Jenner and of course, Kaia Gerber. Though all of them did a knock out job […]

The post Kaia Gerber is YSL’s New Global Makeup Ambassador appeared first on FASHION Magazine.

Whether or not you’re not celebrating 4/20 in the traditional sense, you can still participate in the festivities. Milk Makeup is launching an aptly named Kush High Volume Mascara this Friday and it’s sure to get your lashes super high. The product—which is made with CBD-rich cannabis oil—doesn’t contain any psychoactive THC, so you don’t have […]

The post Milk Makeup is Launching a <em>Very</em> 4/20-Friendly Mascara appeared first on FASHION Magazine.

Remember when our awkward beauty mistakes became full-fledged trends on the runways a couple of seasons ago? Those perfect, feathery lash days are officially behind us. Now it’s all about lashes that say IDGAF. And given that they went overboard on the Spring 2016 runways, we’re not at all shocked. We’ve been obsessed with this […]

The post How to pull off the clumpy mascara trend IRL appeared first on FASHION Magazine.

After what seems like a hundred seasons of “no makeup” makeup dominating the runways, the Spring 2016 shows brought back something we’d been seriously missing—fun. And colour! If you can believe it, models wore actual makeup. Yes, as in more than just a quick swipe of moisturizer. So what better way to kick off the […]

The post Spring beauty 2016: 73 photos of the 10 biggest hair and makeup trends of the season appeared first on FASHION Magazine.

In the world of mascara, everyone seems to be way more consumed with achieving the fullest, fattest, most OTT lashes possible. Wands continue to grow bigger, spikier, bushier, promising the ultimate, the extreme, the most anemia-defying fringe that will fake out everyone into not believing they’re real. But there’s something to be said for going […]

The post Why you need to stop overlooking skinny mascaras appeared first on FASHION Magazine.

Mascara is both a gift sent from the beauty gods and a pain like no other. While some people are blessed with long dark and curly lashes, the rest of us struggle with packing on tons of product only to turn yours into clump city. What’s worse is that no two sets of lashes are […]

The post How to choose the best mascara for your lashes appeared first on FASHION Magazine.

HUGE. Audacious. Full Fat Lashes. Mascaras have never failed to be dramatic with their names, but they often fail to…work. But this fall, our go-to beauty product is out to impress. Rather than catching our eye with bold packaging and massive promises, and then leaving our lashes looking anything but eye-catching, these three new Fall […]

The post Fall 2015 is an amazing time to be a mascara lover: Our 3 favourite new releases appeared first on FASHION Magazine.

Some people browse through cute photos of cats and babies when they’re bored, and some people browse through photos of standout makeup trends. We belong to the latter group. Last week, we were infatuated with perfect-looking Cupid’s bows, and now, our Instagram search results are all about the always-popular clumpy mascara trend. This is a […]

The post 10 Photos That Prove the Clumpy Mascara Trend Makes for the Best Eyelash Porn appeared first on FASHION Magazine.

Did you wear coloured mascara as a teen? You may have, but we’re willing to bet most of you didn’t. Often, the transition from fresh-faced preteen to heavy eye makeup-wearing angst-ridden teenager goes something like this: clear mascara (chances are you still own a tube, but it’s just being used to tame your brows) to […]

The post 5 coloured mascaras that make a serious case for neon lashes appeared first on FASHION Magazine.

We’ve all mastered a routine that takes our makeup from the office to after-work drinks. A swipe of bright lipstick or an extra smudge of liner on the cab ride over to the restaurant usually does the trick, right? Well, sure, but eyelashes always get left behind in the process. After your mascara-coated lashes dry in […]

The post Urban Decay’s Mascara Resurrection will totally change your day-to-night makeup routine appeared first on FASHION Magazine.

A photo posted by Fashion Magazine (@fashioncanada) on Nov 11, 2014 at 11:18am PST Click to see 5 things you didn’t know about Georgia May Jagger » You know that joyful feeling you get when you’re having a great hair day, your eyebrows are on fleek, and everything else just seems to work? Well, none […]

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