FASHION Magazine

Hot off the heels of announcing Anna Dello Russo’s upcoming appearance at The Room on April 20^th, Nicholas Mellamphy, creative director of the space, had tongues wagging when he tweeted, “So excited- confirmed yesterday a visit to The Room with a super cool duo from NY! Details to follow.”

Jean Paul Gaultier always delivers entertainment in addition to standout clothes. But for his spring 2011 couture collection, he proved just how clever a showman he is.

His Rue Saint Martin headquarters was packed with heavy hitters: clients (including a young oil-type who was veiled and sabled to the floor) as well as high profile friends like model, Ines de la Fressange who wielded a peacock blue crocodile handbag, from the Roger Vivier collection she is ambassadress for, no doubt.

But what really sent the paparazzi into a tizzy was the double-whammy of Catherine Deneuve and director Pedro Almodovar, who were encouraged to nuzzle in their front row seats, guaranteeing that everyone walked away with a money shot.

The Bay opened the doors of their transformed home of high fashion, The Room, on Wednesday night for a party at their Queen Street location in Toronto. Models Daria Werbowy and Jessica Stam, designers Erdem, Jeremy Laing, Kimberley Newport-Mimran, Lida Baday (it goes on), socials Stacy Kimel and Victoria Webster all packed the massive third floor space to check out one of the most highly-anticipated retail unveiling in recent memory.

At Andrew Gn (cool daywear in black, tweed, copper and white made edgy with leather and snake trims and massive earrings, and uber-glam eveningwear like miles of belted column dresses) I bump into Nicholas Mellamphy who recently had to shutter his cool Yorkville boutique Hazel. Guess what? Now he’s working for the Bay as part of their new fashion-forward strategy. Look out, Holts!