FASHION Magazine

What happens when the new kids on the block are no longer new? That’s what Jack McCollough and Lazaro Hernandex of Proenza Schouler are still trying to figure out. FASHION spoke to the designer duo about the past, the future, and what the brand’s 20th anniversary means to them. Congratulations on Proenza Schouler’s 20th anniversary. How are […]

The post Proenza Schouler Is No Longer the New Kid appeared first on FASHION Magazine.

See the entire Proenza Schouler for M.A.C collection »

They say that youth is wasted on the young, but Jack McCollough and Lazaro Hernandez haven’t frittered theirs away. In 2002, at only 23, they launched Proenza Schouler, which has gone global. But in spite of running one of the most coveted labels in the world, they retain an air of boyish charm.

Seated in a suite in London’s Claridge’s hotel, both are in rumpled clothes and sneakers: Hernandez’s are New Balance, McCollough’s are Adidas. They’re here to discuss their partnership with M.A.C, a brand that has paved the way for designer makeup collaborations—Alexander McQueen, Rodarte and Gareth Pugh are a few it’s teamed with. “We don’t even think of them as collaborations,” says James Gager, senior vice-president and group creative director. “My attitude is these are just people who are part of our brand.” Given that M.A.C has been the beauty sponsor for Proenza’s shows since 2008, it’s a wonder it didn’t happen sooner.

See photos from the CFDA Awards 2013 »

Photography by Jamie McCarthy/Getty Images

Photography by Jamie McCarthy/Getty Images

Photography by Jennifer Graylock/Getty Images for Swarovski

Photography by Kevin Mazur/WireImage

Photography courtesy BFA/Calvin Klein

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CFDA Awards 2013

Marina Abramovic, Riccardo Tisci, Actress Jessica Chastain and Adriana Lima

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CFDA Awards 2013 Phillip Lim Rose Byrne

Phillip Lim and Rose Byrne

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CFDA Awards 2013 Elizabeth Olsen Mary Kate Olsen

Elizabeth and Mary Kate Olsen

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CFDA Awards 2013 Lazaro Hernandez Kerry Washington Jack McCollough

CFDA Awards 2013 Lazaro Hernandez, Kerry Washington and Jack McCollough

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CFDA Awards 2013 Francisco Costa Rooney Mara

Francisco Costa and Rooney Mara

The who’s who of fashion piled into the Lincoln Centre’s Alice Tully Hall last night for the CFDA Awards 2013 in New York City. For those who are a little unfamiliar to the event, the ceremony is to the fashion industry what the Grammys are to music. Let’s just say, you’re more likely to see Zac Posen on the red carpet, that you are J Biebs.

From Hilary Rhoda’s Helmut Lang number to Nicole Richie’s metallic maxi, the red carpet saw fashions finest (accompanied by their favourite six-foot-tall friends) in a variety of daring ensembles. Adriana Lima’s floor sweeping Givenchy frock left little to the imagination with its sheer skirt, while Jessica Chastain’s little black after-party-ready dress looked fabulous with her main accessory, Givenchy designer Riccardo Tisci, whom she later presented the international award to. Erin Wasson looked positively futuristic in her edgy Alexander Wang gown while Miranda Kerr supported the boys at Proenza Schouler with a stunning blue mini by the label. Kerr’s fellow Victoria’s Secret angel Candice Swanepoel accompanied a very lucky Prabal Gurung to the event. Poor Michael Kors, who couldn’t decide on which model-friend to be his plus one, ended up bringing two dazzling dates, Karolina Kurkova and Cody Horn, who wore shimmering pieces from his collection. Meanwhile, Mary-Kate Olsen swapped sisters for the night, dressing Elizabeth Olsen in The Row while she stuck to her vintage penchant in Issey Miyake.

Proenza Schouler has gone digital and taken inspiration from the virtual online world, Second Life, in its latest fashion video. Second Life features simplistic graphics and an online alternate reality, which we’d now be willing to join if it means we could have all the Proenza. The two-minute video made to promote four key looks […]

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Nothing like a surefire collection to make stock market bells ring, right? At Michael Kors’ Fall 2012 showing—the first since his company went public in December—he pulled out all the stops to make the registers go ka-ching. The celeb-filled front row, including Jessica Alba, Stacy Keibler, Anjelica Huston, and Debra Messing (and me, in case you were wondering), oohed and ahhed over the heritage-style buffalo-check skirts, overcoats, and capes, the sequined flapper evening gowns, and the ultra-glam layered furs. The designer’s colour of the season, red, was particularly winning on a retro tailored overcoat combo’d with removable fur collar that was elongated to one side. It was that Bay-blanket feel but double the luxe.

Though the annual CFDA Awards are meant to honour top-tier American designers, there’s no debate over who was the focus of last night’s ceremony. Everyone was Gaga for the Lady, with all eyes on her green wig, sky-high boots and custom Mugler spiked thong. Honoured with the night’s Fashion Icon Award (past recipients include Kate Moss, Iman and Nicole Kidman), Gaga turned fire (the good kind) on the night with her lighthearted antics and her unabashed speech. Upon her acceptance, Gaga shared that when she got news of her award from Anna Wintour, she confused the editor in chief of Vogue with a friend and responded with a “Yes, bitch. We did it!”

Want the rest of the details? Get the skinny on last night’s event in six points or less!

Proenza Schouler’s Jack McCollough and Lazaro Hernandez are in the building (err… city)! In Toronto for last night’s fête in their honour as well as today’s trunk show showcasing their Fall 2011 collection at The Bay, the boys have not only brought their ultra covetable wares, their uncommon good looks but as it seems, their […]

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Hot off the heels of announcing Anna Dello Russo’s upcoming appearance at The Room on April 20^th, Nicholas Mellamphy, creative director of the space, had tongues wagging when he tweeted, “So excited- confirmed yesterday a visit to The Room with a super cool duo from NY! Details to follow.”