FASHION Magazine

When Jen Atkin launched her haircare line, Ouai (pronounced way) at the beginning of 2016, it exploded with the same type of buzz as, say, Kylie Cosmetics and KKW Beauty. Since then, it’s racked up 372,000 followers on Instagram and has basically become the Instagram-famous haircare line. Like the Glossier of hair, you know? You’ve […]

The post The Best Ouai Products: What You Need to Try From Jen Atkin’s Insta-Famous Brand appeared first on FASHION Magazine.

Credit card bills reminding us of holiday purchases are currently making their way into our inboxes, but beauty brands don’t care; their launch calendars are going full steam ahead, with products being dropped (or teased) to ensure temptation keeps you motivated. Below are five that, just two weeks into January, are drumming up some serious […]

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While there’s something to be said about frolicking in the snow on a winter’s day, those post-chill rosy cheeks are not all they’re cracked up to be. And yet, warmer weather induces a whole new level of frizz-inducing anxiety. There’s nothing quite as stressful as spotting dark clouds making their way in, and knowing that […]

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When celeb hairstylist Jen Atkin launched her Ouai Dry Shampoo Foam earlier this year, she made waves in the beauty world for her game-changing formula (the first of its kind, FYI). But now, Drybar (a.k.a. one of the OG blowout salon chains) is launching its own version of a dry shampoo mousse called Detox Whipped Dry Shampoo Foam. […]

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In beauty circles, bigger isn’t always better. Case in point: Buyers from mega-retailers like Sephora, Urban Outfitters, Costco and Amazon now scour gatherings like the Indie Beauty Expo (IBE) for the next buzzy brand. “Indie brands hold about 5 per cent of the market, but they’re growing at 20 per cent and capturing the growth […]

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So you want to look like a Kardashian? Turns out, Kylie Cosmetics isn’t the only viable option out there. There are tons of products the sisters and their makeup team use to pull off both their glammed up and everyday looks (which, for the record, are pretty much always very glam). Thanks to the Internet, […]

The post Every Single Beauty Product the Kardashian-Jenners Use Daily appeared first on FASHION Magazine.

In a time when we strive for a clutter-free life (capsule wardrobes and organized desks à la Marie Kondo come to mind), it’s understandable that beauty products with minimalist packaging are the latest must-haves setting our Pinterest boards on fire. What’s not to love? Aside from making the best props for our beauty shelves and […]

The post 20 Beauty Products that Prove Minimalist Packaging Is All You Need for a Dream Top Shelf appeared first on FASHION Magazine.