FASHION Magazine

When Jen Atkin launched her haircare line, Ouai (pronounced way) at the beginning of 2016, it exploded with the same type of buzz as, say, Kylie Cosmetics and KKW Beauty. Since then, it’s racked up 372,000 followers on Instagram and has basically become the Instagram-famous haircare line. Like the Glossier of hair, you know? You’ve […]

The post The Best Ouai Products: What You Need to Try From Jen Atkin’s Insta-Famous Brand appeared first on FASHION Magazine.

Cleansing our face has generally been viewed as a functional step at the end of the day. It’s never been particularly exciting, with the laziest among us opting for the bare minimum with a facial wipe or cringingly worse, skipping it altogether. (Please don’t do that, we beseech you with pearl-clutching horror). But the humble […]

The post The Next Generation of Face Wash: Jiggly Spheres and Powerful Powders appeared first on FASHION Magazine.

Your caffeine addiction just got even more delicious. Along with the incessant urge to sip gallons of morning glory, we’ve discovered bigger and more beautiful things that a cup of joe can do. We’re here to advise upping your love for coffee by, well, slathering it on your skin. Turns out, caffeine in beauty products […]

The post Why Caffeine is the Beauty Product Ingredient You Need in Your Life appeared first on FASHION Magazine.

In case you don’t know, Rihanna launched her Fenty Beauty makeup line, in partnership with Kendo, on Friday, September 8th at midnight and since then, the internet has gone truly ballistic. If you missed it, here’s a breakdown of just why Fenty Beauty is so different, important and generally exciting as hell. Before we get […]

The post We Swatched the <em>Entire</em> Fenty Beauty Collection appeared first on FASHION Magazine.

They say that cheaters never prosper, but we like to think that this new crop of beauty wipes proves otherwise. Known as cosmetic cheat sheets, these next-level wipes offer refreshing and insanely easy shortcuts to luxury and convenience. For those who want to get glowing without sun damage, we found a wipe for that. And […]

The post Cheat Your Way to Great Nails, Hair and Skin With These Beauty Wipes appeared first on FASHION Magazine.

Aside from maybe flawlessly executed winged liner, false eyelashes are often assumed to be the most intimidating part of a beauty regimen. So much so that most of the time, they’re neglected. However, when Mabel Lee set out to launch Velour Lashes six years ago, she made it a point to clear up the misconception […]

The post Everything You Need to Know About Falsies, From Velour Lashes Founder Mabel Lee appeared first on FASHION Magazine.

One of the best parts of being a Sephora customer is the retailer’s Beauty Insider rewards. The loyalty program allows shoppers to earn one point per dollar spent to eventually redeem free products and even go on exclusive trips. Of course, the more points you have, the better the prize, which means plenty of Sephora customers […]

The post Here’s How to Keep Your Sephora Beauty Insider Points from Expiring appeared first on FASHION Magazine.

We have many bad habits induced by nerves: twirling our tresses while talking to our crush, snacking on junk food until we receive text from said crush, and of course, Netflix. Luckily, those, like most bad habits, are rather easy to keep hidden. Well, except one. And that one is waved in front of our faces […]

The post How to Get Healthy Nails Super Fast (Even if You’re a Biter, Picker, or Peeler) appeared first on FASHION Magazine.

Mom has had your back through your first heart break, bad hair cuts and questionable fashion choices. She speaks kind words that sometimes the mirror doesn’t and teaches us lessons no classroom can help us to learn. With her closet being the first place you shopped, naturally she is also your OG style icon. This Mother’s Day, treat your […]

The post Mother’s Day 2017 Gift Guide: 31 Ideas to Make Her Day appeared first on FASHION Magazine.

In honour of International Women’s Day yesterday, we teamed up with Sephora Canada to set up shop at Sephora Bloor Street and talk to women about—what else—beauty. We had the absolute pleasure of meeting women of all ages and backgrounds, and hearing about their relationships with makeup (or lack thereof) as it relates to empowerment […]

The post 24 Women Share Their Stories About Feminism, Makeup and Empowerment appeared first on FASHION Magazine.

What happens when you mix equal amounts tech and beauty? You get the best (and most futuristic) beauty products on the market any girl or guy could hope for. Thanks to several tech entrepreneurs (and a few mainstream companies that have hopped on the beauty tech bandwagon), your opportunities to blend tech and beauty are becoming […]

The post The 19 Coolest High-Tech Beauty Tools on the Market Right Now appeared first on FASHION Magazine.

Now that 2017 is solidly underway, it’s time to discuss what really matters: beauty product launches. With twelve whole months of collabs, surprise releases and game-changing innovations ahead of us, we’ve rounded up our list of the products we’re most looking forward to, and have been since they were announced. From the most highly anticipated […]

The post The Upcoming Beauty Product Launches That We Can’t Wait For in 2017 appeared first on FASHION Magazine.