FASHION Magazine

As Sephora celebrates its 20th year in North America, they’re also celebrating the people who made it all happen—their customers! And to say thank you, the Beauty Insider program is getting an exciting update. Sephora’s rewards program is easily one of the best in the world when it comes to a mainstream store rewarding its customers—consistently […]

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Charlotte Tilbury is a makeup lover must-have. In fact, the brand won over 155 global awards to date. And now, starting next month, customers will finally have the opportunity to easily shop and swatch the collection at every beauty junkie’s favourite place on earth, as the brand makes its debut on Sephora.com and in 40 […]

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In recent years, Sephora Canada has launched a series of campaigns in the hopes of expanding their reach across the country. This summer brings the newest addition and it’s a pretty special one. The campaign will feature a mixture of models (16 in total), and all of them are local collaborators from Toronto and Montreal. […]

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In 1965, high-school chemistry teacher Ron Rice managed to score a free ticket to Hawaii. There, he ventured to the back side of the islands, where, as an outsider, he recalls not being welcome. “I was kind of taking a chance with my life,” he says over the phone from Daytona Beach, Fla. But, as […]

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Biossance, the Berkeley, CA-born, squalane-based skincare brand who can’t keep their eye gel in stock has parked themselves on the streets of Toronto with their Clean Beauty Bus on King St. W. just west of Spadina and will be there until Friday, and then moving to the Distillery District for the weekend. Since the brand […]

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RMS Living Luminizer is one of the most praised highlighters out there. Launched in 2009, it gets name checked by models and makeup artists alike, is the brand’s best seller and is made of only seven ingredients. But when Canadian founder and makeup artist Rose-Marie Swift was developing it, she had other versions that she […]

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Whether or not you’re not celebrating 4/20 in the traditional sense, you can still participate in the festivities. Milk Makeup is launching an aptly named Kush High Volume Mascara this Friday and it’s sure to get your lashes super high. The product—which is made with CBD-rich cannabis oil—doesn’t contain any psychoactive THC, so you don’t have […]

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If you open Instagram at any given time, you’ll find at least one story where someone’s doing their makeup in the backseat of a car. Why would you need to do your makeup in a car, you ask? So you can sleep longer, wash your hair, watch another episode of Barefoot Contessa, organize the contents of […]

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I’d like to propose an experiment. First, find a beauty editor (IRL, via Twitter, Instagram, whatever). Then ask them who the happiest and most positive person they’ve ever met is. I’m willing to bet that they’ll answer, without any hesitation: Ole Henriksen. The 67-year-old brand founder, former celeb skin guru, gymnast and motivational speaker’s top […]

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Korean beauty innovations have been making their way onto our top shelves and into our makeup bags for a few years now (think BB Cream, cushion compacts, essences, just to name a few). Now, the latest soon-to-be staple has officially arrived. Get ready to wrap your head around powder lipsticks, whose velvety finish is inspired […]

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When Biossance, a natural skincare line whose products are centered around plant-based, sustainable and super moisturizing squalane, launched into Sephora in the US last year, their Squalane + Peptide Eye Gel sold out four times online within the first month. It reached a point where it started to out sell bigger, more well known skincare […]

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In case you haven’t noticed (???) Rihanna’s Fenty Beauty is a massive success. In terms of critical acclaim of the products and the branding and inclusivity, the brand is off to an incredible start. At not even five months old, Fenty is changing the beauty industry as we know it. And it’s got the numbers […]

The post Rihanna’s Fenty Beauty is Set to Sell More Than Kylie Cosmetics’ <em>and</em> KKW Beauty appeared first on FASHION Magazine.