FASHION Magazine

If you were to close your eyes and imagine the clothing of the future, you’d likely picture severe, angular cuts in synthetic fabrics, like something out of Blade Runner. Set in 2019, Ridley Scott’s ’80s version of the future still seems very far away. In all likelihood, it was Spike Jonze who got it right […]

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Much like reading food labels at the grocery store, knowing where and what your clothes are made of is the new norm. In a new study commissioned by Stella McCartney, research giant SCS Global Services was tasked with evaluating the environmental impact of 10 raw materials used in clothing-making. This was also the first study […]

The post Are We Really Going to be Wearing Clothes Made from Flax? A Look at the Fabrics of the Future appeared first on FASHION Magazine.

Years ago I had to clear 30 years of junk from my parents’ home while prepping their property for my wedding. We loaded a friend’s truck and headed to the garbage transfer station. As we drove into the dimly lit hangar, I felt like we had entered an ominous scene from Mad Max. We stood […]

The post How Fashion is Moving Forward in the Era of Sustainability appeared first on FASHION Magazine.

Travel can be a life-altering experience. Edmonton-based sisters Kendall and Justine Barber know this especially well. The two were travelling in Indonesia when they had a custom-footwear experience in Bali that inspired them to start Poppy Barley, a made-to-measure-boots operation, in 2012. A shortage of formal design training didn’t keep this direct-to-consumer brand from becoming […]

The post Poppy Barley is Designing the Leather Goods of the Future appeared first on FASHION Magazine.

“It’s important that we sell sustainable fashion because we want unique clothing to be accessible for everyone,” say Claire Bouvier and Niki Hodgskiss—a.k.a. The Loft Girls—two women from Kingston, Ontario, who sell a mix of vintage and upcycled clothing out of a mobile fashion truck (the two met when they moved into neighbouring lofts, hence […]

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Tonight’s Spring 2017 H&M Studio show in Paris is gonna be a goodie. Not only does the mega retailer throw legendary parties, but their fun, relevant and thoughtful pieces become immediate (and affordable) must-haves. And since delayed gratification is so last season, you’ll be able to get your hands on them even faster. H&M is […]

The post H&M’s Spring 2017 Collection is All About Spreading The Love appeared first on FASHION Magazine.

Sustainability is fashion’s hottest trend but one we hope will never go out of style. Finally, consumers are demanding that the brands they shop be socially and environmentally responsible, and the fashion industry is taking notice. At outdoor giant Mountain Equipment Co-Op, Samantha Kuchmak is the brand’s social compliance manager. We asked her to talk […]

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H&M’s recycling program might just make you feel better about that spring shopping spree. At a time when sustainability is on the tip of everyone’s tongues, diverting unwanted clothing from landfills is major issue when we’re talking about taking care of our planet. In a video released this morning to coincide with their worldwide Garment […]

The post H&M Is Saving the Planet, One Pair of Jeans at a Time appeared first on FASHION Magazine.

See the H&M Conscious Exclusive Collection here »

Just in time for prom and wedding season, H&M has launched a new line of spring eveningwear that hits stores today. The line, titled “Conscious Exclusive,” is part of H&M’s hugely successful Conscious Collection. It includes a variety of partywear and accessories that promises to bring a touch of Hollywood glamour to the fast fashion chain.

Like the rest of H&M’s Conscious Collection, the Conscious Exclusive line is made from sustainable material such as recycled polyester and organic cotton. According to H&M’s head of design Ann-Sofie Johansson, the inspiration behind the collection came from thinking about glamour and style in an environmentally conscious way. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” Johansson explained.