FASHION Magazine

Proving once again that dimples and a good sense of style can take you places, Olivia Palermo has just been declared the face of Rochas’ newest fragrance.

The pairing is an understandable one considering the similarities between Rochas’ signature refined elegance and Palermo’s own, ahem, “elevated” aesthetic (remember when she was forced to attend hosted a Guess party on The City but refused to wear Guess?). The house, with a well-known roster of perfumes, is letting nothing slip about the new scent—however all things considered, the face of a fragrance is more likely to influence a purchase than the scent itself.

Everyone’s favourite cat fashion calendar is back for another year. United Bamboo‘s 2011 calendar is ready for pre-order for US$50.

“I guess you could say that through my life changes and what was going on, I wanted to make some changes in my life and taking care of my health was one of them,” Crystal Renn told The Cut when asked about her weight loss. [The Cut]

Unless you’ve been hiding under a rock with your fingers in your ears, you’d know a thing or two about Madonna‘s cone brassieres. You’d also be pleased to know that the man who introduced the world to said bras, Jean Paul Gaultier, will be releasing a line of lingerie this fall with La Perla. [The Cut]

Congratulations to Turkish designer Hakaan Yildirim for winning ANDAM’s €220,000 prize. He was up against some fierce competition, including Canadian designers Mark Fast and Calla Haynes. [Style.com]

Elle Woods comes alive: the Fordham Law School is creating the Fashion Law Institute for law students interested in fashion, design students and designers, the first law school to treat fashion as it’s own field of study. [WWD]

Tamara Mellon is switching roles at Jimmy Choo from founder and president to founder and chief creative officer. Vogue UK writes that “[I]n this new position Mellon will continue to oversee the label’s brand image, including product design, public relations and advertising campaigns. Sandra Choi will continue in her role as creative director with responsibility for product design.” If Mellon and Choi are both continuing to do what they already did, what exactly is this “new role” for Mellon? [Vogue UK]