FASHION Magazine

The ’70s is (still) back for spring. Get a jump on things with these crisp flares from the Gap ($80, gapcanada.com)

The post The daily steal: Flared denim, $80 appeared first on FASHION Magazine.

Distressed denim has become my weekend wardrobe staple. These bleached-washed skinny jeans from the Gap will make a nice addition to my stack of jeans. Even better: They’re on sale right now for $30 (gapcanada.ca).

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It’s not a bad gig to spend the afternoon getting a behind the scenes tour of one of Toronto’s top denim destinations, Over The Rainbow (101 Yorkville Ave., rainbowjeans.com) lead by the owner himself, Joel Carman. Carman’s jean shop celebrates its 35th anniversary this weekend and is throwing a big party tomorrow and Saturday with a DJ, photo booth, pizza and BBQ, samples from DaLish cosmetics and Dermalogica’s Clean Start, and denim giveaways, naturally.

Here’s a by-the-numbers peak at jeans institution:

1975 The year Joel Carman was driving a cab and met his future Over the Rainbow business partner, one of his passengers. (The two parted ways after the first year.)

$300 The monthly rent for Over The Rainbow’s first location on Bloor Street. If the shop didn’t work out, recalls Carman, “I’ll put a bed in there and I’ll have an apartment on Bloor Street.”

Fashion market editor Sarah Casselman goes shopping at Toronto’s Show Room (278B Queen St. W., 416-977-3888) for fall’s top denim trends–new washes, fits, embellishments and more. For more of our favourite jeans, check out our Denim Guide.

The post Video: On the market for fall’s best denim appeared first on FASHION Magazine.

The blues are still blue (or black, or acid washed, or distressed) for fall. In our all-new Denim Guide, we break down fall’s must-have jeans, scope star style and find the runway’s coolest denim looks.

The post Embrace the blues with our Fall Denim Guide appeared first on FASHION Magazine.

Though I’m probably asking for trouble sporting these clean white jeans from Joe Fresh during ice cream season, at only $19, it’s a risk I’m willing to take.

The post The daily steal: White jeans, $19 appeared first on FASHION Magazine.

Around this time of year I usually need a new pair jeans, because frankly I can’t be bothered to steam out road-salt stains on already frayed hems. And for $39, I don’t feel like too much of a lazy spendthrift when I mosey over to Joe Fresh Style (joe.ca) and nab a pair of their […]

The post Men’s daily steal: Dark denim jeans, $39 appeared first on FASHION Magazine.

Cult label Phi is another victim of These Times. The label, founded in 2003, is closing and the pre-spring delivery will be its last. [WWD]

U.S. department store Macy’s flagship Herald Square location was evacuated yesterday after an escalator caught fire. The blaze was minor and there were no injuries–except to Macy’s sales figures. [Racked]

Whoever thought that girls would want to wear jeans while practicing yoga was crazy—and yet, brand after brand has launched “jeggings”: leggings comfortable enough to wear while doing downward dog, but made to look like jeans. Some versions have included denim-like fading and materials, but I prefer the new Serena by Mavi ($78, mavi.com): the […]

The post The daily steal: Super-stretch jeggings, $78 appeared first on FASHION Magazine.

One of our fave FASHION Lovely/blogger/models, Hanneli Mustaparta has bleached out her brows for a shoot. [@HanneliM]

Surprise! The premium denim market was overinflated. “Charging $600 for jeans for no reason at all — those days are over,” You Nguyen of Levi’s told the New York Times. Ridiculous, right? You can buy a whole Where the Wild Things Are jumpsuit for that. Much more sensible. [NYTimes]

Forbes has named Yves Saint Laurent the top-earning dead celebrity. Congrats? [Forbes]

What is the one thing that comes close to giving you the same high you experience after purchasing fab designer clothing for yourself?  Purchasing fab designer clothing for your little ones of course!  If you’ve seen Suri, Kingston, Apple or Maddox wearing something ultra-cool, chances are you’ll find it at Amylou Boutique (2325 Rabbit Hill Rd., 780-432-3534, amylouboutique.com).