FASHION Magazine

Whether it’s between shows or between castings, top models are often snapped in laid-back outfits that include lots of leather, a good pair of boots and of course, an It bag. We wish we knew their secret on how to make dressing on-trend look effortless. Here’s our guide of cool-girl essentials that will have you looking like you are a model off duty.

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I’m doing my own makeup for my wedding day and the only thing I’m worried about is longevity—any tips to help to make it stay? It’s fairly easy to carry mascara and lipstick in your handbag for touchups following joyful tears, but foundation and blush are larger in size and more complicated to re-apply. Your […]

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Grab some cashmere for the price of wool. And so many colours to choose from! ($69, joefresh.ca)

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Today, we’ve got a special treat by way of our beloved fashion director Susie Sheffman’s little Roots bag of curiosities. Inside? Three identical pairs of glasses, love notes from her children, styling clamps, and a plastic fork. All things that will make you go hmmm…

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Throw this faux-shearling and faux-leather vest on top anything, for an extra layer of chic. ($49, joefresh.ca)

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Glossy extras put a modern twist on a classic black-and-white pairing. Check out our favourites.

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Natural, natural, natural—the word kept buzzing around backstage before last night’s Joe Fresh show. For hair, this meant sporty side-parted ponytails with barely any product or tools used. “If you were to do this at home, just a fresh blow dry,” said L’Oreal Paris official hair artist and colourist Eric Del Monaco. However, on the runway natural always becomes slightly enhanced—in this case with many mists of Elnett hairspray. (We swear one ponytail took on an entire can…)

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View the backstage beauty »
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When it comes to fashion, I have two minds. I oscillate between editor mode (carefully scrutinizing trends, fabrics, cuts, and colour) and shopping autopilot (dreaming up outfits, making must-have lists, and slowly building my dream closet). Last night’s Joe Fresh show threw me for a loop. While I was technically there for work, I couldn’t pry myself away from my material side. Not only did the presentation of the show blow me away—Joe flew in the who’s who of Canadian models as well as used some of the beauties who’ve been in town for the week including Alana Zimmer, Kate King, Heather Marks, Herieth Paul, Kristin Owen, Liisa Winkler, Tara Gill, Yasmin Warsame, Kori Richardson, and Amanda Laine—but the clothes have never looked so… expensive (a coup for a mass-retail brand). Perfectly fitting tight jersey tees, pointed loafer pumps, and a printed ankle pant all got the green light in my mental notes. The clever combination of clean ‘60s minimalism (the show opened with a Mondrian-esque shift dress) with sportwear-detailed separates (neoprene, parachute fabrics, and drawstring details were everywhere) ensured the show didn’t feel one-noted. While they certainly won’t alienate their core grocery-store customer, Joe certainly upped the ante for the fashion followers who will be anxiously awaiting the runway styles come spring.

Tune in at 9 p.m. EST to watch the Joe Fresh Spring 2012 collections LIVE from David Pecaut Square in Toronto!

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Finally, a Joe Fresh you don’t need a car to visit! Today the Canadian retailer opens its newest standalone store on Toronto’s Queen Street West in an expansive, white and orange-lacquered space. More space means more selection: men’s and women’s runway and ready-to-wear apparel (including activewear, sleepwear, cosmetics, and accessories) is all available—but it’s the wide range of sizes in stock that really has us impressed.

And here’s the big news: Visit the store today and get a cool 20 per cent off all purchases! Special promotions and in-store entertainment will continue throughout the weekend.

By Randi Bergman and Jordan Porter

Toronto Fashion Week unofficially kicks off today with what is sure to be a larger-than-luxe Greta Constantine spring show. What better way to prepare than to stock up on fashionable essentials from homegrown designers as well as from our favourite boutiques? We’ve got playful prints from Jeremy Laing, chic leather from Roots, and much more. Here’s our list of must-haves to get you through the week-plus of shows.

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