FASHION Magazine

Fashion girls love Chloë Sevigny and therefore are obviously okay to watch her in yet another stylish video. In her latest fashion film collab, the oft-referenced actress plays a sadcore heroine haunted by the memories of her dead best friend. “There’s always this drama, this undercurrent, these spooky feelings,” says Sevigny. Spooky. Directed by Maryam […]

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Converse takes this season’s art trend to the next level with its latest collaboration with cult brand Maison Martin Margiela. The 4-pair collection features the brand’s iconic Chuck Taylor and Jack Purcell models done up in white paint that cracks with wear to reveal a layer of additional colour. Converse x Maison Martin Margiela limited […]

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For those who shop designer, you’d know that there are certain items that are snapped up way too quickly to ever be discounted. Alexander Wang‘s Spring 2014 “Parental Advisory” neoprene sweater is one of those items, so we were pleasantly surprised to find that its slightly less graphic but equally epic white-on-white twin sister was […]

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The fashion world is made of trendsetters, early adopters, and well, we’ll just skip all the rest. Without us, sneakers would be for gym use only and wearing white after Labour Day would still be considered taboo. When it comes to technology, recent developments (Opening Ceremony’s collabo with Intel for one) have shined a light on our innovative knack as well. But amidst all this forward thinking, one element still has a big question mark hanging over its head: video. First came the fashion week livestream. Then came the fashion film craze. Now, there’s another burgeoning fad: the shoppable video. What does it all mean for fashion’s tech future?

In 2012, Ssense launched the “world’s first shoppable music video” starring Iggy Azealia, Diplo and Fki in the shopping site’s designer wares. Since, its been tried by Gucci, Juicy Couture and last year, added as a functionality on Youtube. And while one would think this technology would have major retail implications (if someone had given me the direct path to Gwen Stefani’s bindi, lord knows I would have traded my life’s savings), the shoppable video still seems like somewhat of an enigma. Are people actually clicking?

See our 20 best summer sale picks »

Attention sale fiends! We (I) have put our (my) online shopping problem into help for everyone. Summer sale season has hit the web and there are plenty of amazing deals to be had. From the statement pieces that make the biggest splash to the ones that will get major mileage over the years in your closet (hello PS1!), here are the best deals to start freaking out about right now. Cue the heart attack…

Canadian Thanksgiving falls in early October and is more about the pies and the turkeys than anything else. For Americans, Thanksgiving also translates to over-eating and pie, but also comes with a side of super sales— both online and in-store. Black Friday 2012, which falls on November 23 this year, is a day that has […]

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As we approach September 6, three of the country’s top metropolises are prepping for Canada’s first-ever Fashion’s Night Out, a veritable fashion fiesta that began with Vogue and CFDA’s first FNO in New York City in 2009. The one-night, after-hours festivities celebrating everything fashion will see exciting events taking place in Vancouver, Montreal and Toronto. […]

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Forget the pool — for the fashion folk, summer is a time for mega steals and deals! Some of the designer pieces that we salivated over during runway season have now hit the double or even triple discount level and now is the time to dive into sales. There are some great online specials currently being offered, like J.Crew’s Canada Day free shipping weekend (on through Monday, July 2, 2012) and eLUXE.com’s Spend and Save. To help wade through the actual purchasing madness though, we’ve selected a few of the best bets.

See our picks »

By Allyssia Alleyne and Lauren Chan

Last Wednesday marked the launch of The Peacock Parade, the Canadian response to American flash-sale websites like Gilt Group. Though we’re itching to scour the site for deals, it’s by no means the only place to get your fashion fix online. Check out some of the best Canadian online shopping destinations. You may never schlep out to the mall again.

Address: thepeacockparade.com
Hometown: Toronto
Customers: Members of the flash-sale website; shoppers who love designer labels and home-grown Canadian brands.
Brands: High-end celeb favourites like Black Halo, Cynthia Rowley, Prada, and Yves Saint Laurent.
Bonus: Members can sample designer pieces created exclusively for the Peacock Parade, by renowned Canadian designer brands such as Jenny Bird, Biko Jewellery, C’est Jol!, and Claudia Accessories.