FASHION Magazine

Check out all the Olympic-themed fashion! »

We’ve officially reached the one-week countdown to the London Olympics, which can only mean one thing: the Olympics have hit their peak, leaving no one (not even the fashion industry) untouched in their wake. From the Canadiana-themed the Bay collection to one of Opening Ceremony’s covetable collaborations at its temporary pop-up OC London store, there is so much amazing Olympic-themed fashion at our fingertips that even the least athletic of us can confidently get their sportif chic on. We’ve got a lineup of the most stylish Olympic-inspired collections for your viewing pleasure, as well as a few staple sportswear pieces should you be inspired to get a sweat going yourself!

The Hudson’s Bay Company’s spring/summer 2012 collection is just about the chicest take on classic Canadiana we’ve seen since… last season. The Bay’s signature stripes have been reinterpreted into stylish yet breezy summer pieces, ranging from vintage-inspired sweaters to reversible tees. Our favourite? The stripe-emblazoned Lomography camera, complete with an old school flash and boxy frame.

The spring/summer collection is available in select stores now and at the Bay online.

Check out all the pieces! »

“This photo captures the essence of spring: everything is vibrant and new,” says Maarten Sluyter, FASHION’s current art director. “You can almost smell the fresh air. The model featured, Liisa Winkler, studied ballet, and she brings an air of elegance and spontaneity to this shot. Her pose evokes a sense of playfulness and highlights the voluminous skirt. I love that her hair isn’t perfectly in place; it goes with the natural setting and seems to mirror the leafy trees. This is what living in the moment looks like.”

Spring’s glistening skin and accentuated eyes pair with bold earrings for a lasting impression on our March cover star Anaïs Pouliot. Check out our stunning beauty shoot and read up on the brightest young homegrown thing.

View the photo shoot »

Watch our video with Anaïs Pouliot »
Read our interview »

Fresh off her Spring 2012 exclusive for Givenchy in Paris, jetsetting New York–based supermodel Heather Marks (a Calgary native) took a few moments to chat with us backstage at Edmonton’s Fashion with Compassion breast cancer fundraiser and fashion show. Despite insider access to fashion for nearly a decade, this 23-year-old beauty with rockstar style still has an appreciation for the simpler things in life.

Where do you shop when you’re back in Alberta?
“I always stop by Aritzia and I like going to Gravitypope on 17th Avenue [in Calgary] for shoes. Holt Renfrew is also a favourite.”

What’s your favourite accessory at the moment?
“I got a new Chanel bag that I’m currently obsessing over. It’s not your classic shape. It’s a little bit more round, a little bit more funky.”

The final city of FASHION’s spring preview, Paris! We round up the highlights from fashion week in the city of love.

View our editor’s picks »

FASHION’s team shares the colour and drama from this season’s four-city fashion tour. First up, New York!

View our editor’s picks »

“There’s something extremely appealing about Jessica Stam’s red hair, electric blue eyes and red lips; they stand out against the white background,” says art director Maarten Sluyter, who joined FASHION in February 2011. “The lighting is so soft and fresh, like a Sunday morning when you’re just waking up and there’s no rush to get out of bed. It makes me think of Marilyn Monroe’s last photo shoot; Stam has captured that same feeling of desire and vulnerability. Because there’s very little fashion in this shot, it has a timeless quality. I could see this photo a hundred times and never get tired of it.”

It’s no secret that we’re all a little fixated with the styles of the past. Each season, a reference (or many) to full skirts, bellbottoms, or drop waists pops up on the runway, and we embrace it with a fresh new take on how to dress it up. Riffing on the past without looking like you came out of a time machine though—therein lies the rub. Before you delve into your old gems, take a look at how the style icons of today have interpreted the icons of days gone by.

View our icons of then and now »