FASHION Magazine

“When you’re doing makeup, you can get artist’s block—like how writers get writer’s block,” says Erin Parsons as she walks into Maybelline’s Content Studio in New York. The space, open to influencers during fashion week, is filled with balloons and backdrops that are begging to be Instagrammed and, of course, plenty of makeup. “It’s rare, […]

The post Meet Erin Parsons, the Maybelline Makeup Artist Behind the Best Gigi Hadid Looks appeared first on FASHION Magazine.

“Do you think you should wear a perfume that smells like flowers or one that makes you smell like something good to eat?” I’m 11. My friend Karen and I are having one of our many sleepovers where, deep into the night, we ponder life’s mysteries, like what perfume to wear, which boys and girls […]

The post A Writer Recalls the Intense Friendships She Formed While Discovering Makeup appeared first on FASHION Magazine.

Women in the beauty industry tell us about the products that send them back in time the most. Amanda Bell Pixi Beauty global colour ambassador “As a child in the ’70s, I used to watch old black-and-white films and flip through Vogue with my incredibly beautiful neighbour, a woman who bought clothes in Paris and […]

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When it comes to beauty products, often (not always) you get what you pay for. So there is some truth to the idea that more expensive products will perform better, when it comes to areas like skincare and haircare. (Again, this isn’t a guarantee—it’s more of a loose guideline.) But one beauty product that you […]

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Josephine Skriver just received an amazing present for her 25th birthday: a gig as the new spokesperson for Maybelline. Throw in a week of fun with friends in the Dominican Republic, and this Victoria’s Secret Angel is pretty much living her best life. Born in Denmark, Skriver began modeling internationally at 17, has walked in […]

The post Josephine Skriver Is The Newest Member of the Maybelline Family appeared first on FASHION Magazine.

What would we do without Shoppers Drug Mart? The Canadian drugstore has long been our go-to for everything from toiletries to makeup, and literally everything in between. And you better believe our Optimum rewards card never leaves our wallet. But with continuously growing stores and beauty product selections, it’s hard to know what to stock […]

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One of the best things about the Netflix show Glow, centered around a group of 1980s LA outcasts who audition for a wrestling show, was the wonderfully awful hair and makeup. We loved it so much we even interviewed makeup artist Lana Grossman about it. So obviously when it came time for Halloween makeup video […]

The post A Halloween ’80s Makeup Tutorial Inspired By Netflix’s <em>Glow</em> appeared first on FASHION Magazine.

If you haven’t scored Gigi Hadid’s new Maybelline palette yet, the dream might be over. Or, at least, put on hold. The model’s Jetsetter Palette sold out almost immediately after it dropped in the UK, and later it’ll drop in the U.S. to what we can only assume will be the same level of pandemonium. […]

The post What Does It Even Mean to Be a Makeup Mogul? appeared first on FASHION Magazine.

2017 is off to a solid start. Following the footsteps of CoverGirl’s new spokesmodel , James Charles, Maybelline kicks off the new year with a big announcement. Meet the brand’s first-ever male ambassador, Manny Gutierrez. In case you’re not following him on Instagram (yet), Gutierrez (aka @mannymua753) is a big deal in the beauty v-logger […]

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Going as far back as Cleopatra, women have embraced the ritual of reddening their lips. Throughout history, painting mouths this colour has been associated with prostitution and the lower class, and it has been condemned by the church and viewed as witchcraft. Eventually it shed its negative associations, but one thing never changed: its ability […]

The post A Shade for Every Style: 10 Must-Have Red Lipsticks for Fall 2016 appeared first on FASHION Magazine.

A photo posted by NYX Cosmetics (@nyxcosmetics) on Nov 19, 2015 at 9:22pm PST We have no problem spending money on beauty products (just ask our bank accounts). And when it comes to skincare, we more often than not shell out a pretty penny for high-end, quality products. But when shopping for lipstick, we find […]

The post 10 Amazing Lipsticks Under $10 That You Need in Your Life appeared first on FASHION Magazine.

When it comes to brows these days, everyone knows bigger is better. Cara Delevingne’s thick, dense arches—the ones that helped kick-start the movement—are as famous as she is. But if you weren’t blessed with boy brows, not to worry. There’s no shortage of products and services to help. This global obsession with brows is instigating […]

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