FASHION Magazine

In the world of mascara, everyone seems to be way more consumed with achieving the fullest, fattest, most OTT lashes possible. Wands continue to grow bigger, spikier, bushier, promising the ultimate, the extreme, the most anemia-defying fringe that will fake out everyone into not believing they’re real. But there’s something to be said for going […]

The post Why you need to stop overlooking skinny mascaras appeared first on FASHION Magazine.

The predictable way to begin this post would be by saying something about not judging a book by its cover. But that’s boring—and honestly, way easier said than done. Many of our favourite hair, skin, and makeup products became our faves because we were drawn to the gorgeous packaging and then, by the good grace […]

The post An ode to our favourite beauty products with ugly packaging appeared first on FASHION Magazine.

What’s in a beauty buy? Well, endless market research, a handful of scientists and a host of retail wizards. And once a product is packaged and ready for the retail world, consumers (us!) are put to the test. And of course, there’s more going on beyond just the name game (hello, Nars Orgasm). Visually stimulating packaging […]

The post The best beauty product packaging of all time: 15 iconic buys we’ll always love appeared first on FASHION Magazine.

When Bobbi Brown wanted to illustrate the tenacity of her long-wear eye makeup, in a recent ad campaign, she had a champion skydiver drop out of a helicopter and sent a pro surfer crashing into an ocean’s waves—both wearing the product. While most of us won’t be swimming with sharks anytime soon, the experiment shows […]

The post Why long-wear makeup will always be the holy grail of cosmetics appeared first on FASHION Magazine.

Vaseline and coal dust. In the early 20th century, Mabel Williams brushed that through her lashes to darken them. Considering the current ever-evolving state of mascara, her humble homemade concoction is even more mind-blowing. Williams’ chemist brother saw dollar signs and created a mail-order version. It wasn’t long after that Maybelline (Mabel + Vaseline) was […]

The post Happy birthday, Maybelline! See the line of limited edition products for the brand’s 100 year anniversary appeared first on FASHION Magazine.

On Friday, FASHION hosted its second Fashion Week Awards, crowning the best and brightest stars of World MasterCard Fashion Week in Toronto. After a successful first run last season, the event tripled in size, going from an intimate cocktail party to a downright throw down. Over 1,000 partygoers hit the financial district’s storied Design Exchange […]

The post FASHION Magazine Toronto Fashion Week Fall 2015 Awards: 45 pictures from inside the event appeared first on FASHION Magazine.

We may be in the depths of winter, but that doesn’t mean we’ve come to embrace (or adapt to) the frigid temperatures and never-ending snow, not to mention the havoc the weather has wreaked on our lips. For many of us, lip balm has quickly joined the ranks of keys, wallet and phone as something […]

The post Is lip balm addiction real? We spoke to a dermatologist and found out appeared first on FASHION Magazine.

If you’ve ever found yourself confused and overwhelmed in the makeup aisle of a drugstore while trying to decipher the various products on the shelves, you’re not alone. There are so many different products and categories on the market that are designed with specific purposes and are available in a variety of formulas, making the […]

The post The ultimate skin makeup guide: BB, CC, and DD creams + everything in between appeared first on FASHION Magazine.

I have a deep skin tone and find concealing dark circles just results in an ashy-looking undereye area. What am I doing wrong? We’ve always been taught to use a concealer that’s a shade or two lighter than our skin tone to conceal the undereye area. This is usually in order to brighten a dark […]

The post Beauty Fix: Tips to avoid flaky winter skin, how to finally embrace the marsala trend + more appeared first on FASHION Magazine.

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com or ask away in the comments below. How can I make my at-home mani look more professional? A lot of effort goes into a really killer manicure when […]

The post Beauty Fix: 5 foolproof products you can rely on during the most wonderful(ly hectic) time of the year appeared first on FASHION Magazine.

Every week our Beauty Fix columnist takes on your questions about makeup, skincare, hair and more. Have a beauty question we haven’t answered? Email us at beautyfix@fashionmagazine.com or ask away in the comments below. My hair looks really dull and no amount of shine serums or hair oils is helping me. What can I use […]

The post Beauty Fix: 5 products that will keep you looking party-ready this holiday season appeared first on FASHION Magazine.

A photo posted by Taylor Swift (@taylorswift) on May 5, 2014 at 3:53pm PDT Who doesn’t love a good beauty hack? When it works, you feel like you’re beating the system and breaking a few rules. Beauty hacks are about working with what you’ve got when you’ve run out of your must-haves. Whether you’re looking […]

The post Beauty Hacks: From Sharpies as eyeliner to toothpaste as pimple cream, are these shortcuts actually unsafe? appeared first on FASHION Magazine.