FASHION Magazine
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Milk Makeup is Launching a Very 4/20-Friendly Mascara
Whether or not you’re not celebrating 4/20 in the traditional sense, you can still participate in the festivities. Milk Makeup is launching an aptly named Kush High Volume Mascara this Friday and it’s sure to get your lashes super high. The product—which is made with CBD-rich cannabis oil—doesn’t contain any psychoactive THC, so you don’t have […]
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Will 2018 Finally See Beauty Brands Release Diverse Foundation Shade Ranges?
There’s a long list of makeup issues that need to be left in the past (unblended contour, Instagram brows), but limited foundation and concealer shade ranges are absolutely at the top of the list. For women of colour, shade matching has been a long and frustrating journey because of course, foundation is not a one-size-fits-all […]
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Instagram Makeup vs. “No Makeup” Makeup: We Explore the Politics of Beauty
Years ago I worked at a television station, and the weirdest part of my job was seeing older male newscasters wandering the halls in full TV pancake makeup as they waited to go on the air. Foundation clung to their usually invisible facial hair, making them look like they were covered in faint yellow fur. […]
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Why Are Internet-Famous Beauty Brands Doing the Most Right Now?
In 2014, matte skin was over and influencers were dead. At least, according to Glossier’s Emily Weiss, who introduced her new homegrown brand in a personal essay on her site, Into the Gloss, a conversational, crowd-sourced forum on all things beauty, skincare with an added, near-perfect quirkiness. “Glossier begins with YOU,” Emily penned, “which is […]
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The Indie Beauty Brands You Need to Know About
In beauty circles, bigger isn’t always better. Case in point: Buyers from mega-retailers like Sephora, Urban Outfitters, Costco and Amazon now scour gatherings like the Indie Beauty Expo (IBE) for the next buzzy brand. “Indie brands hold about 5 per cent of the market, but they’re growing at 20 per cent and capturing the growth […]
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The Upcoming Beauty Product Launches That We Can’t Wait For in 2017
Now that 2017 is solidly underway, it’s time to discuss what really matters: beauty product launches. With twelve whole months of collabs, surprise releases and game-changing innovations ahead of us, we’ve rounded up our list of the products we’re most looking forward to, and have been since they were announced. From the most highly anticipated […]
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