FASHION Magazine

See the Maison Martin Margiela for H&M collection photos» We’re down to the ten-day countdown to the Maison Martin Margiela for H&M collection hitting stores on November 15, and today, another hyped puzzle piece has been released: Sam Taylor-Wood’s 1-minute long directorial take on the collaboration. As with its debut on contorting performance artists at […]

The post Watch the Sam Taylor-Wood-directed Maison Martin Margiela for H&M TV spot appeared first on FASHION Magazine.

See the Maison Martin Margiela for H&M launch party photos »
See the Maison Martin Margiela for H&M collection photos»

Leave it to Maison Martin Margiela to choose a dilapidated 9-storey building hidden within New York’s financial district to house the launch event for its upcoming collaboration with H&M. To say “event” is to put it simply—performance art installation/dance party/pop-up shop would explain last night a little better. Each floor of 5 Beekman Street was reimagined as some sort of exhibit, with dancers choreographed by Anne Teresa de Keersmaeker making art pieces from the aftermath of dancing around on a floor covered in white sand. Elsewhere, installations by Daniel Arsham, Frederique Chauveaux and Noemie Goudal brought the Margiela collaboration pieces to life, by projecting tableaus and hand gestures right on the pieces themselves. Atop the building, a pop-up shop stocked with the Maison Martin Margiela for H&M collection was swarmed by the 1,500 guests trying to snag a purchase in advance of the re-edition collection launching in stores on November 15.

See the Maison Martin Margiela for H&M women’s looks
Jump to the Maison Martin Margiela for H&M men’s looks »

The look book for the Maison Martin Margiela for H&M collection has been released, and we can already see the line congregating outside of stores on November 15 (only a month to go!).

In a unique twist to mass-brand collaboration, Maison Martin Margiela has opted to re-editon 104 its most classic women’s, men’s and footwear pieces from the past 23 years rather than create entirely new ones Bonus points: the item tags will include which season its design originated from.

An Ottawa model, a Toronto-bred photographer and a Paris hotel room packed with haute couture. What a perfect way to illustrate FASHION’s mandate—bringing the international world of fashion home.

PHOTO SHOOT:
See the gallery of images now »

BEHIND THE SCENES:
Goes behind the scenes at our haute couture shoot in Paris »

VIDEOS:
Watch as we share two videos from the shoot »

ON LOCATION:
Hôtel de Crillon in Paris »

Couture being one of the last unattainable bastions of the fashion industry pretty much guarantees that the beauty side of things will be appropriately thrilling. From the gravity-defying ponytails at Alexis Mabille to the jewel-encrusted face masks at Maison Martin Margiela, here are 10 of the most beautiful and extreme beauty looks from Paris’s latest Couture Week installment.

See all the looks »

Forget the pool — for the fashion folk, summer is a time for mega steals and deals! Some of the designer pieces that we salivated over during runway season have now hit the double or even triple discount level and now is the time to dive into sales. There are some great online specials currently being offered, like J.Crew’s Canada Day free shipping weekend (on through Monday, July 2, 2012) and eLUXE.com’s Spend and Save. To help wade through the actual purchasing madness though, we’ve selected a few of the best bets.

See our picks »

See the photos »
See the videos »

After yesterday’s reported rumours, it was officially announced by H&M today that the brand’s next collaboration would indeed be with art house favourite, Maison Martin Margiela. “We are very happy to present Maison Martin Margiela pieces with H&M, to offer a new interpretation of our vision,” said the team through a press release sent out early this morning. “The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise everyone.”

As for details of what the wears will actually look like? The only viable hints, a turtleneck sweater dress for women and a car coat for men, are sketched by a mystery hand in the video below. As for the photos? They show mainly works-in-progress: A hanging muslin, a detailed jacket pattern draft and a…pair of scissors. Get your cleft toe boots at the ready: the bound-to-be-unique men’s and women’s collection will arrive at 230 H&M stores worldwide on November 15, 2012.

In news that will undoubtedly set many fashion hearts aflutter, H&M’s next collaboration is rumoured to be with none other than the Paris-based Maison Martin Margiela.

Though WWD admitted that the Swedish retail giant has neither confirmed nor denied the rumours, they said they have it on good authority that H&M will be announcing the one-off holiday collection collaboration “soon.”

See all of our editors’ pick for spring »

FLORALS
Bursting bouquets of oversize buds are ready for the picking.

TRIBAL
Layer bold, graphic patterns and subtle wooden accents for a global traveller feel.

FEMININITY
Wicker, gingham and eyelet are the perfect ingredients for sweet afternoons spent in the sun.

BRIGHTS
Take a graphic approach and opt for thick blocks of bright, saturated colour.

SPORTY
Gear up for the summer in mesh, metallics, drawstrings and stripes.

While she was in Vancouver for The Room’s fête in her honour, all-star Brit designer Mary Katrantzou let us have a snoop fest inside her Mary Poppins-esque Givenchy bag. The hilarious contents seemed never-ending, as did the designer’s penchant for equally hilarious anecdotes of explanation. It’s not every day you get to peek inside the purse of a digi-print genius, so without further ado, we present the bag of one Miss Katrantzou!

Let’s explore! »

In London’s far far east, where no fashion boutique has gone before, LN-CC is boldly going in a new retail direction. While the industry bickers over whether worldwide e-tail like Net-a-Porter or hyper-localized concept retail is the future, LN-CC is doing brilliantly at both like it’s no big thing.

Maison Martin Margiela is the latest fashion label to join the world of e-commerce with the launch of their online shop at maisonmartinmargiela.com. The e-boutique, which launches on October 1 and is powered by the fashion retailing site YOOX, will look like a photo negative of the current site and the official font will be that of MS-DOS. (Already the site reminds one of getting a syntax error).