FASHION Magazine

If those Mother’s Day reminder bubbles are just starting to percolate, here’s a quick reminder: there’s only three weeks until May 10th. The pressure is officially on, but lucky for you, we’ve sourced 55 of the ultimate gifts for mom. The days of macaroni necklaces may be gone, but this list includes steals like $25 […]

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On Friday, FASHION hosted its second Fashion Week Awards, crowning the best and brightest stars of World MasterCard Fashion Week in Toronto. After a successful first run last season, the event tripled in size, going from an intimate cocktail party to a downright throw down. Over 1,000 partygoers hit the financial district’s storied Design Exchange […]

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With the hectic frenzy of World Mastercard Fashion Week upon us, now is prime time to contemplate calm and serenity. Last night’s Pink Tartan’s clean-lined collection was the perfect breath of fresh air. Even the runway décor echoed the collection’s ease. Big tissue paper puffs dotted the catwalk and made the models appear as if […]

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See the Canadian fashion photo shoot » Call us Canadian, but don’t call us dull and boring. A mouthy print by newcomer and Ontario native Hayley Elsaesser is something to smile about, as is the slew of homegrown designers featured in this spread from our February 2015 print edition. Crops and slits, laser cut-outs and […]

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See the event photos » See the winning collections » This past Friday, we celebrated the first ever FASHION Magazine Toronto Fashion Week Awards with an intimate cocktail party for a few hundred of the city’s bright and shining style stars. Honouring everything from budding talent (Cambridge-born Aussie-based designer Haley Elsaesser picked up the night’s […]

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See today’s photo shoot » We’re on to day three of Toronto Fashion Week and we couldn’t be more excited about what we’re seeing. From the origami-inspired designs at Sig Neigum to the ’70s rock-n-roll chic look at Pink Tartan, we have been seriously impressed so far. Getting us on the edges of our seats today […]

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See the Pink Tartan Spring 2015 show » When the strains of ZZ Top’s “La Grange” came pumping over the sound-system, it was clear we were about to meet a new incarnation of the Pink Tartan woman. In place of designer Kimberley Newport-Mimran’s signature 1960s femme was a full-on 1970s rebel, replete with psychedelic prints, […]

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See the photo shoot » Live from Toronto, it’s World MasterCard Fashion Week! The Spring 2015 shows take to the stage tonight, and in celebration, we present a special project. Beginning today, we’ll be featuring exclusive photo shoots done in collaboration with Toronto-based creative group The Collections. The photo shoots will feature the best in […]

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See our Paris Fashion Week essentials » It’s hard to believe that fashion month has already reached its final stop. But today in Paris, the Spring 2015 shows will make their final rounds. Inspired by one of fall’s biggest trends, we put together a Tuileries-approved shopping list of mod shift dresses, sparkling Chelsea boots and […]

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On July 5, we celebrate an event more important than Canada Day and Independence Day put together: the 25th anniversary of Seinfeld, the show about nothing (that meant everything) and the inspiration for anyone who wears running shoes with jeans. But between the Kramer’s briefcase, the bisque, and the withholding of soup, Seinfeld delivered something even more important. Enter: Elaine Benes. The series’ true hero and fashion icon.

Elaine Benes established nineties style as we know it, and don’t let anybody tell you otherwise. From mini backpacks to oversized outerwear to blazers (sweet, sweet blazers), the forever-underrated/often-imitated Seinfeld character cultivated a look we spend serious dollars and (even more) serious hours in thrift stores trying to re-create.

And yet, she gets no respect. In an era in which we boast about how much stars and/or characters are just like us, we still bypass the original everywoman. Elaine represented (and represents still) both the eclecticism and the “I’ve given up” vibe that defined the early-to-mid ‘90s by challenging gender norms, the idea of glamour and unapologetically wearing a scrunchie.

So with that being said, here’s a round up of 10 Benes looks we’re still trying to emulate today. All of which work perfectly with the big salad—here’s your Christmas card.

How to wear pleats, 3 ways »

We’re coveting the crease this season, with designers like Proenza Schouler, Thakoon, Chanel and Christian Dior making the pleated skirt a must-have for Spring 2014. Here, we break down 3 new ways to wear the style, from punching it up with tropical accents to adding metallic accents and more.

See the Joe Fresh/Pink Tartan after party pics »  

Without a doubt, Wednesday night is the biggest of Toronto Fashion Week. The show schedule is stacked with the city’s—the country’s!—greatest hits and the after party scene is getting just as competitive. To keep things interesting, Joe Fresh and Pink Tartan combined forces this season, hosting a smash of a party just down the street from the tents, at Lee Restaurant. Considering that the Pink Tartan crowd has always been a a big part of the Joe Fresh after party tradition, it just makes sense for Joe Mimran and Kimberley Newport-Mimran to make it official.

Also becoming a part of the Joe Fresh/Pink Tartan after party tradition is DJ Mad Marj, the unassuming New York-based heiress who kept the tightly packed crowd dancing, be it to 2 Chainz, Pharrell or… Nora Jones. (Seriously.) Lee’s two-room layout allowed for a bit of a divide between social sets, with fresh-from-the-runway models, stylists and party-hopping editors taking over the back room, while Mimran family friends (including the horn-blowing Bruce C. Bailey) and backstage stars filled up front of house.