FASHION Magazine

We’ve taught you how to take the best Instagrams and we’ve given you tips on how to take the perfect profile picture. But what happens when pressure, bad lighting and moving runway models get thrown at you all at once? For amateur photographers like us, that just spells disaster. Who hasn’t taken photos at fashion […]

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Hello from Cupertino, California! Or should I say from the future? Fresh off today’s much-anticipated Apple announcement, the roof has once again been blown off tech life as we know it with the reveal of the Apple Watch. Out in early 2015, Apple Watch is your new wearable one-stop-shop, complete with miniature versions of all […]

The post The Apple Watch is here! The dispatch from today’s #major announcement appeared first on FASHION Magazine.

See what’s inside Katie Boland’s bag »

Katie Boland ranks high on our list of young Canadians worth keeping an eye on. In the past few years the Toronto-based actress had made waves with notable roles including one alongside Kat Dennings in the 2010 flick Daydream Nation and in her own web series Long Story, Short (which she wrote and co-produced, by the way). The striking brunette, who has much to be excited about with a role on the new CW series Reign, stopped by our offices to give us an uncensored look at what she carries in her everyday bag. A self-professed iPhone addict, who admits she can’t live without eyeliner and is constantly on the hunt for the perfect red lipstick, is refreshingly down to earth and surprisingly low-maintenance (lipstick, Visa and phone is all that she brings with her to red carpet events). We got up close and personal with Boland’s must-have items as she let us peruse through her purse.

In an age where everyone’s toting the same phone, mobile bling is key for standing out. Accessories for our must-have portable devices are an easy way to make a fashion statement, which is why we’re pleased to see that cool-girl designer Mara Hoffman has released a collection of vibrant iPhone 5 cases. The 6-piece collection was designed for tech accessory giant Incase and offers an array of bohemian patterns with a bold colour palette of reds, oranges, greens and blues. Though similarities can be draw with Dannijo’s cult-favourite iPhone cases, the price tag is much less steep—the Mara Hoffman cases are available for a very reasonable $40.

Have you ever purchased a nail polish only to discover you already have a near-identical shade at home? Or been so confused about what new moisturizer or face wash to try that you wish you had some friend’s advice while in the store? Well, it’s time to enlist the help of your phone! Since we recently rounded up six fashion apps that may have ultimately changed your lifestyle for the better, it should come as no surprise that there’s just as many incredible beauty-focused apps out there. From colour coordinating your makeup with your outfit to getting instant reviews on just-launched beauty products, here are five apps that you need to download ASAP.

It would be an understatement to say that social media has taken over our way of life. Whether we’re sharing what’s on our playlists (#nowplaying), what we’re eating (#foodporn) or what we looked like when we were young (#tbt), we’re obsessed with self-documentation and there are roughly 3 million hashtags on Instagram to prove it. In a fashion context, documenting the items in our closets is a biggie.

As seasons change, so does our wardrobe. And while we’d all love for that process to be seamless, we all know it’s not. Enter the over 50 closet apps now on the market, here to help catalog items, document daily looks, and get inspired. From setting up your own personal look book to helping you find which colour is currently hottest in fashionable capitals across the globe, we’ve rounded up 6 of our favourite apps to help you revolutionize your day-to-day fashion routine. May we add: they are all free!

See what Cupcakes and Cashmere’s Emily Schuman keeps in her purse »

Emily Schuman’s blog, Cupcakes and Cashmere, is true to its title: her posts are comforting (like delicious dinner party recipes), friendly (so many style and decor tips!) and full of sparkle and shine. In real life, Emily Shuman is just as poised as the content she posts—which is likely one of the reasons she’s been able to turn her blog into a full-time career. While Cupcakes and Cashmere is based out of Los Angeles, Schuman was recently in Toronto to promote her first book, which is an extension of the blog. Holt Renfrew hosted a Cupcakes and Cashmere book signing celebration and we got the chance to sneak a peek inside Schuman’s Prada purse. While there were no cupcakes inside, we did find a macaroon-shaped container, a pair of Chanel ballet flats and a perfect assortment of pink items. Ready to explore? Read on!

Go inside Krisin Ess’s and Amy Nadine’s purses! »

Amy Nadine and Kristin Ess are the two talented ladies behind The Beauty Department, a hair and makeup blog that breaks down on-trend looks and posts them as bite-sized tutorials. Based out of Los Angeles, the site has become extremely popular thanks to its adorable graphics, practical advice and the occasional inclusion of a celebrity guest-star within the content.

Go inside Allison Williams’ bag! »

Girls is back. Girls is back! One of our most intense cultural obsessions returns with its Season 2 premiere on January 13, 2013 at 9pm on HBO Canada, and what better way to celebrate than with a look inside the beautiful bag of one of its beautiful stars, Allison Williams.

Our former cover girl was in Toronto last week to promote the new episodes as well as the release of season one on DVD and Blu-Ray (Its accompanying book of Lena Dunham’s tweets is epic, FYI) and graciously dumped the contents of her Jason Wu Daphne shoulder bag. While her stuff was being photographed, I super-fan quizzed her on the return of Booth Johnathan as well as what the next season looks like for character Marnie Michaels, who seemed to be floundering sans-boyfriend and roommate at the end of season one. “She’s having a rough go. She’s without the same comforts that she had in season one, so she’s very influx, and that is something that I know that I, and a lot of my friends can relate to,” she said. “When it rains, it really does seem to pour especially when you’re in your mid-twenties when you don’t have a lot of foundation already laid down it can just throw everything into upheaval at once—job, everything.”

Today we’re going inside the bag belonging to our favourite marketing/public relations/art world gal about town, Amy Burstyn-Fritz. Known for her killer wardrobe (“Oh this? It’s Katrantzou”), and her ability to be the life of the party—even at 10 a.m. (“Are you going to finish that?”), Burstyn is equally awesome on all accounts. Her linen Yves Saint Laurent Muse bag is equally awesome. So without further ado, let’s check it out!

Let’s explore! »

Clothes-swapping parties have officially joined landlines and scrunchies as things of the past thanks to Swap.com’s new iPhone app. Take a snap of your tradeable, decide how much it’s worth, and post it to the Swap marketplace where you can exchange your goodies for others’ wears.

Today we’re taking a look inside the Danier bag belonging to Anita Clarke. A fixture on Toronto’s fashion scene, Clarke has been running her blog I Want – I Got for almost seven years. Her no-nonsense attitude, infectious laugh, and impeccable sense of style ensure that she’s always surrounded by other interesting industry peeps—so it’s no wonder that we’re curious about the things Clarke surrounds herself with!

Let’s explore! »