FASHION Magazine

See all of Rihanna’s latest looks » Just a day after we recapped 2014’s best fashion and beauty collaborations, Puma has announced Rihanna as its global brand ambassador and creative director. Last month, it was reported that the singer had signed a seven-figure deal with the German-based athletics brand, but today’s reveal includes more details […]

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See the best designer collaborations of 2014 » Can we officially refer to 2014 as the Year of the Collab yet? The concept of teaming up is not just for sports teams anymore, because the best designers, brands and retailers are no strangers to the fact that two is definitely better than one. Some memorable ones from […]

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See Rihanna’s style from the beginning » There’s never a dull moment when it comes to Rihanna’s style. Since breaking onto the scene in 2005, She has transformed from a Barbadian pop princess into the badgalriri that our Instagram feeds now know and love. After dipping a toe into designerdom with Hervé Leger mini dresses […]

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Attention Joe Fresh fanatics. Today, we bring you the woman behind your favourite spring (and summer, and winter…) visions. As the brand’s style director, Adrienne Shoom heads up all styling and imaging for all of its marketing campaigns, print ads, commercials and in‐store visual campaigns. She’s also the champ behind the brand’s much-anticipated fashion week shows. So, how does she do it all? Here’s at least a partial answer.

View the style snaps »

It’s rumoured that Taylor Lautner will be the next face of Armani fragrance and Armani Exchange. Nothing’s been confirmed, though the pairing does seem like a match made in shirtless, advertising heaven. [The Cut]

Scott Schuman may be working on a reality TV show. Schuman recently told the Pedestrian, “[T]here’s maybe a TV show coming up, maybe a clothing collection coming up. I was offered a lot of shows before, and I don’t think the companies were right that were asking me. But this company I think is right. It’s a very well known Director and all. I would be in the show but definitely not the focus just like there’s one picture of me in this book.” [Fashionista] [The Cut]

Alexander McQueen’s collection for Puma is casual, cute and totally wearable. And we mean even outside of the gym. [The Cut]

The newest Victoria’s Secret angels to get their wings are Chanel Iman, Emanuela de Paula, Lindsay Ellingson, Candice Swanepoel, and Rosie Huntington-Whiteley.
[Fashionologie]

President Obama has appointed Anna Wintour to the Committee on the Arts and Humanities, whose members also include Sarah Jessica Parker, Edward Norton and Yo-Yo Ma to name a few. [The Cut]

Anna Wintour looked displeased at being seated front row next to Alexa Chung and Pixie Geldof at the Twenty8Twelve show. The girls garnered attention, hugging and fawning over one another, while the famed editor looked unamused in every shot, hiding behind her oversized dark sunglasses. The camera never lies, and in this case, it failed to hide Ms. Wintour’s obvious disdain.  [Daily Mail]

Nordstrom is launching a line of Twilight clothing that will hit stores in a few weeks. Eager to take a stab at sporting the New Moon ensembles? MTV will be hosting a sneak peek at the collection in what they are calling “Twilight Fashion Week.” The Twilighter tees will broadcast support for either ‘Team Edward’ or ‘Team Jacob,’ since, of course, we’re all dying to know. [MTV]

The Christopher Kane for Topshop line launches today. Sheer embellished dresses, high-waisted fancy panties and all the much sought-after studded pieces await your purchase in stores and online. [The Cut]

Estée Lauder has announced they are closing their Prescriptives brand after 30 years. Fabrizio Freda, President and Chief Executive Officer of the company said, “We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential.” [WWD]