FASHION Magazine

Though these neon shorts are attention-grabbing, the relaxed boyfriend silhouette makes them completely wearable. Gap Neon boyfriend roll-up shorts ($45, gapcanada.ca)

The post Daily Steal: Neon boyfriend shorts, $45 appeared first on FASHION Magazine.

The Gap’s recently launched Be Your Own T campaign is encouraging shoppers to approach the summer staple as a mode of self-expression. From the soft-knit jersey of the striped Mason Crew to graphic print shirts, there’s a T for everybody. Gap Mason Crew ($23, gap.com)

The post Daily Steal: Crew Tee, $23 appeared first on FASHION Magazine.

As we watched Mark Zuckerberg ring the bell on Wall Street Friday morning, we wondered: how is this going to change how we use social media? And, for those of us who are style-inclined: how is this going to affect the fashion industry?

Though Zuckerberg’s proclivity for hoodies won’t land him a “style icon” status anytime soon, Facebook evolving into a public company will definitely impact the fashion industry in many ways.

The social media giant, which currently has 900 million users worldwide, opened to the public with an initial public offering of $38 a share, making Facebook the most valuable company that’s ever gone public. With a total worth now of $104 billion (in other words, almost unimaginable amounts of money to invest back into the company), the ability to do more in terms of advertising, online shopping and other ventures has never been more feasible.

For fashion retailers in particular, Facebook going public probably means that they will no longer be limited to simply tallying one’s “likes” as a measure of success. Though the sharing and community aspects of Facebook are valuable to retailers in terms of brand presence, there are now more opportunities to create new social media–friendly e-commerce and advertising tactics than ever before.

Previous efforts with online shopping on Facebook didn’t exactly take off, forcing retailers like Gap to shutter their Facebook shops. However, now that there is an unprecedented amount of money in the bank, Facebook can begin to explore other means of social commerce that will provide shoppers with a more “seamless and convenient” shopping experience.

Think about it: Burberry, for example, has over 12 million “likes” on their Facebook page. Though they have advertised heavily on Facebook for some time now, if the social media network could provide the retailer with new, improved means of advertising and online shopping, Burberry could capitalize on their huge social media following in ways they never have before.

Though we’d need a crystal ball to accurately predict how everything is going to pan out now that the company has gone public, it’s probably safe to say that this will not only mean big dollars for involved parties, but new ways of shopping and interacting online for everybody.

It’s all about the waistline this season—playful peplums and midriff-baring crop tops reigned on the runways, styled in countless ways which have celebs taking part in the resurrection of the 1990s-esque look. Lana Del Rey kept the navel-grazing trend simple, pairing a crisp white crop shirt with a retro polka dot maxi skirt, spotted while leaving her hotel in London. Rihanna dared to bare in a navy and nude striped crop and matching navy maxi skirt with a high slit at the 15th annual “An Unforgettable Evening,” benefiting EIF’s women’s cancer research fund. Want to channel these striking looks? Check out our 10 affordable picks all under $100!

View our top 10 picks »
Check out the cropped look in our Spring Trends Guide »

We love the super-stylish nautical stripes on these classic oxfords. ($55, gapcanada.ca)

The post Daily steal: Striped oxfords, $55 appeared first on FASHION Magazine.

See all 55 shopping picks now »

Keep it light and airy in your twenties. Sport bright yellow in your sixties. Give the colour wheel a spin! This season, it’s time to try a brand-new hue no matter which age bracket you fall under.

Jump to age:
20s SUGAR RUSH | 30s SCARLET FEVER | 40s VEGGIE PATCH
50s BLUE CRUSH | 60s FRESH CITRUS | 70s CLEAN SLATE

See our editor’s 50+ shopping picks for spring »

View by inspiration:

MOLTO ITALIANO
Treat yourself to la dolce vita with glamorous retro classics.

BEDTIME
STORY
Silky pyjama-inspired separates make their way out of the boudoir this spring.

STRAIGHT
FLUSH
Start gazing through rose-tinted lenses: Blush is spring’s freshest neutral.

DARK
DELIGHTS
Boost the cool factor of sugary-sweet confections with tough black accents.

Check out our shopping list of the sugary pastels, neon punches, and the surf prints that need to be in your closet this spring.

See our 30 picks now! »

Just last week, I was rumbling toward a Mexican beach in a golf cart with two friends, debating an article on trends that appeared in the January issue of Vanity Fair.

Now back home, shivering despite a turtleneck and boots, I am writing about FASHION’s Spring 2012 Trend Issue and I can’t get that conversation out of my mind.

In the VF piece, writer Kurt Andersen asserts, among other things, that not much has changed style-wise over the past 20 years. That 2012 looks much like 1992. That jeans and sneakers remain a standard uniform for people of all ages. And that the proliferation of mid-priced retailers like Gap, Urban Outfitters and Anthropologie means practically anyone who wants to can shop stylishly, and this has resulted in an “all the same, all kind of cool” look on city streets.

Well, yes and no. Yes, there are fashion themes that now seem to endure from year to year. Once again spring is on the horizon and with it comes the annual crop of florals, crisp white cottons and tropical themes.

Skinny, boot cut, or wide leg—so many options, so little time! Five winners will score a pair of Gap 1969 jeans of their choice! Gap 1969 denim ($70-$90, gapcanada.ca) This contest is now closed. View the rest of our giveaways »

The post 12 Days of Christmas Giveaways: Enter to win one of five pairs of Gap jeans! appeared first on FASHION Magazine.

We’re putting our own spin on the ole’ partridge in a pear tree with some seriously amazing holiday giveaways! Each weekday from December 8 through 23, we’ll count down by giving away 12, 11, 10… (well, you get the picture) gifts. Each giveaway will only be open for 24 hours, so be sure to check back every day starting tonight at 12:01 a.m.

Here’s what you can win! »

A thin-knit sweater is a must for layering in November’s cold temps. ($50, gap.com)

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