FASHION Magazine

See the full backstage beauty gallery from Joe Fresh Spring 2013 »

The look:
Grace Lee, Maybelline New York’s lead makeup artist: “Joe Fresh is known for that really fresh colour. [Joe Mimran] told me that because there’s a lot of whites and metallics for spring he wanted to do a poppy colour. [The lipstick] is petty much that perfect, perfect coral.”

Jorge Joao, Redken lead stylist: “We created a low ponytail and released some of the slack to have it droop a little bit, to give it a vintage feel. And from there we added a little bit of texture on the side, to make it more ‘now’ and to give it something fresh and urban.”

Top tips:
– The Joe Fresh Spring 2013 look takes the matte lip to the next level. With direction to make it look “like the girls had been in their lipstick all day long,” Grace Lee brushed translucent powder around the lip line after applying Maybelline Color Sensational Vivids lipstick in “Vibrant Mandarin,” which helped to diffuse the colour and give it that worn-in look. “We wanted to make it look almost like chalk,” she explained.

See the latest looks from Toronto Fashion Week »

We’ve surpassed the halfway point in Toronto’s World Mastercard Fashion Week Spring 2013 (that’s a mouthful) and the awesome street style photos shot by Stefania Yarhi just keep rolling in. Today’s edition of photos is furr-ocious (sorry, we had to) because everyone decided to go all out in fur. We saw hats, scarves, vests, and more, you name it, it was there in fur.

Humpday of Fashion Week featured some of the biggest shows from leather lovers, Mackage to the nation’s favourite, Joe Fresh—which brought out some of Toronto’s fashion it gals. Anita Clarke of I Want I Got, wore a flannel printed blazer and Jaclyn Genovese of Jacflash matched her flannel dress with a leather moto jacket (the moto jacket has become a favourite of Spring 2013 Fashion Week).

See the Joe Fresh Spring 2013 collection photos »

After a quick, swinging 1960s op-art themed projection set the tone, the tent at World MasterCard Fashion Week in Toronto erupted in genuine cheers, even hoots, as model legend Pat Cleveland minced down the runway in her sprightly half-dance, half-strut. In town to lend star power to the Canadian premiere of the documentary Versailles ’73, Cleveland stole the whole Joe Fresh shebang—it didn’t really matter what she was wearing. The army of other models (including Meghan Collison and Grace Mahary) showed off loads of things we’ll want to wear in ‘60s-mad Spring 2013: mini shift dresses, trapeze jackets, illusion dots and op-art prints in fabrics that are definitely of this century (neoprene, now a familiar Joe Fresh signature, perforated faux-leather, a fabric seemingly textured to resemble lizard skin). White, black, silver and sky blue were the only colours in the sky, with a small golden punctuation mark at the end in the form of a mixed metallic doily dress and foil painted denim—an update to fall’s waxed jeans we’re all obsessed with. Joe Fresh’s shoe designers came up with round-toed, white mesh heels, perforated pointy Mary-Janes and a chunky, pointed Céline-like pump, best in that baby blue. Pat Cleveland took her time leading and then falling behind her youthful colleagues in the finale, neither she nor we wanting her moment in the limelight to end.

See the Versailles ’73 party photos »

Though it marked a monumental shift in fashion history, November 28, 1973 has passed through history with none of the mythological treatment as 1962’s Black and White ball or even a single Met ball. Until now that is. Brought to life by director Deborah Riley Draper, Versailles ’73 tells the story of a fashion show of French and American designs which was originally meant to simply fund the palace’s much needed repairs but became the moment that brought American fashion into the forefront. With legendary fresh-makers Liza Minelli, Kay Thompson and Pat Cleveland at the forefront of the American presentation, the show of designs by Halston, Oscar de la Renta, Bill Blass, Stephen Burrows and Anne Klein rocked a guestlist of Princess Grace of Monaco, CZ Guest, Andy Warhol, Lee Radziwell and Baroness Marie-Hélène de Rothschild and more to its feet with simplistic and impactful presentation and lively African American models (spearheaded by Pat Cleveland, who literally spun from one end of the stage to the next).

View selections from the Joe Fresh Fall 2012 shoe collection »

Since its launch in 2006, Joe Fresh has been on a whirlwind across Canada (and since late last year, the US) providing women with fashion-forward clothing at super affordable prices. And the store has hit the mark again for fall with their newly expanded shoe department.

The store is no stranger to selling shoes, but the expanded area within the brand’s freestanding boutique locations means for greater selection. And for us that means we have to clear room in our closets, as these shoes are on our must-have list already. With over 70 different styles available and multiple colours to choose from in each, you can expect to see (more) Joe Fresh on the feet of many fashionable ladies this fall.

Check out the photos of the MOON Ambassadors! »

Fresh from the launch of their new e-commerce website and recent pop-up shop in Toronto, Canada’s MOON Apparel has given us a peek at their new campaign, which will feature bloggers from across the country, including some very familiar faces.

The modern fashion line, which is helmed by Jordin and Tamara Mimran (the nephew and niece of Mr. Joe Fresh himself, Joe Mimran) is celebrating individual street style and in doing so have partnered with ten stylish fashion bloggers from five cities across Canada. The bloggers that have been specially selected will be members of an ambassador program set to launch this month in conjunction with MOON’s recently launched online store.

From the Luoboutin heels that Carly Rae Jepsen is wearing on the cover of our October issue to all the animal print accessories that got a spot in our Fall/Winter 2012 trends guide, there’s never been a better time to paint leopard-print spots on your nails. It’s a fan favourite for nail art that can done in endless colour combinations—but we think it looks best in the classic shades of tawny-brown, copper and black. The muted colours of a leopard-print manicure is also a clever way to sneak some nail art into otherwise formal occasions. (Say, for instance, a family-filled Thanksgiving dinner?) Above all else, leopard-print spots are easy to master: all you need is a dotting tool!

See how easy leopard-print nail art is! »

September may host some of the biggest fashion weeks—London, New York, Paris, and Milan—but come October, it’s Toronto’s time to shine. Considering that Toronto is the home of the second biggest North American fashion week, it goes without saying that the city hosts an influx of shows, parties and fashionable events. From World MasterCard Fashion Week to The ShOws to the just-announced The Collections, there’s so much going on between October 15-26. As the event calendar starts to build (and explode) we’ll keep updating this guide to Toronto Fashion Week—so check back often and stay in the loop.

Jump to: WORLD MASTERCARD FASHION WEEK | THE COLLECTIONS | THE SHOWS

See our editor’s picks for coats »

Or jump to trend: QUILTED LEATHER | OVERSIZED | DOUBLE BREASTED | SHEARLING | LEOPARD PRINT | SHORT PUFFER | WET-LOOK TRENCH

When it comes time to bundle up, our selection of fall’s best outerwear will keep you chic in the chill. We’ve selected seven of their favourite trends from the fall runways and found 40+ coats that will not only keep you warm, but also keep you in style. We saw Celine supersize the cuts on their coats as did Acne, Ralph Lauren created a leopard print throwback to Edie Sedgwick and Gucci made a cape that was so stylin’ that nobody would dare make a superhero joke. Coats have the ability to make an outfit feel completely different. If you toss on a quilted leather jacket you’ll feel like a Balenciaga babe and if you opt for a wet-look trench, you’ll be feeling mod. Coats are adaptable and can make your closet seem brand new even if you’ve worn everything a thousand times. And if you’re feeling like you need a little help pulling together fall looks from head to toe, check out our trends guide.

It’s here! The streets of Toronto will be taken over on Saturday night for the city’s annual all-night art party. Given just how much there is to see during the 12+ hours of Scotiabank Nuit Blanche, we’re dedicating the entire Weekend To-Do to the most stylish exhibits and goings-on—from the festival’s kick off at 7:03pm and well into sunrise. On our list? A photo exhibit at the Philip Sparks boutique, an all night-dance party and a fancy mug of hot chocolate. (With some great art and live music thrown into the mix!)

Start planning your Nuit Blanche itinerary! »

In our latest Joe Fresh Fall 2012 beauty tutorial, beauty director Simone Otis creates a modern and spin on the smokey eye by using the brand’s New Naturals palette ($12, joefresh.com).

The post Beauty tutorial: Joe Fresh’s Simone Otis creates a modern twist on the smokey eye appeared first on FASHION Magazine.

In today’s exclusive video preview, Joe Fresh beauty director Simone Otis takes on another of fall’s biggest beauty trends: the brightly hued eye focus. As seen on runways at Anna Sui, 3.1 Phillip Lim and the like, the bright pop is likely all you need to make a bold statement. And now for the lessons!

The post Beauty tutorial: Joe Fresh’s Simone Otis teaches you how to perfect the brightly hued eye focus appeared first on FASHION Magazine.