FASHION Magazine

Having already launched three perfumes (Reb’l Fleur, Rebelle and Nude) over the past few years, Rihanna is no stranger to the world of fragrance.

In the campaign for her latest scent, Rogue, the Barbadian popstar stuns with her natural beauty once again, in little more than a simple black nightie and a signature seductive glance as photographed by Italian photographer Mario Sorrenti.

Known for her cool characters and demure smiles on the red carpet, Rooney Mara can now add fragrance film star to her resume. The highly anticipated Downtown Calvin Klein campaign video came out today and Mara’s performance justifies a repeat viewing.

Directed by David Fincher, the cinematic clip follows the Academy Award nominated actress’s hectic lifestyle in New York City. From shooting scenes on a movie set to appearing at press conferences, the short film captures a side of Mara we rarely see. In that, she’s actually smiling. A lot.

See the Downton Abbey bath and beauty collection »

If your heart is still broken thanks to the third season of Downton Abbey, we have some good news: you can now light an official Downtown Abbey candle in honour of the departed characters. To celebrate the upcoming fourth season of everyone’s favourite period drama-slash-soap opera, Marks & Spencer is releasing a collection of Downton Abbey bath and beauty products.

Guaranteed to delight both 1920s British nobility and current day commoners (that’s us!), the 10-piece collection includes soaps, lip glosses and balms and even nail polishes.

See the Joe Fresh Fall 2013 makeup collection »

We’ve been hit with a slew of fabulous new cosmetic lines lately (ahem, RiRi [Hearts] M.A.C and Alber Elbaz for Lancôme!) and as excited as we are, these glossy goods are sure to put a big dent in our wallets. Cue Joe Fresh’s Fall 2013 makeup collection. A new line of stylish, fresh and affordable cosmetics that are just as worthy of our excitement and much friendlier to our pockets. The fall line offers new colours, upgraded packaging, trendier shades and improved formulations.

Simone Otis, Joe Fresh beauty director, says the playful collection promises “classic essentials for any beauty kit,” while offering fun and trend-oriented options as well. Via press release, creative director Joe Mimran credits customer feedback as the collections main inspiration, citing that designs were modified to cater to customer wants. Most importantly, this includes the introduction of removable caps on Joe Fresh nail polish—the new two-piece lids will allow for easier application of nail polish and painting percision. Other things in the mix include lipstick duos (because we all love options), lip glosses with a seriously reduced “sticky” factor, statement-making metallic polishes, saturated pastel matte lipsticks and a particularly fierce new cobalt-blue mascara.

Luxury fashion and fragrance have long gone hand in hand—after all, perfume bottles do make for the ultimate collectible item! And speaking of bottles that are sure to stand out, WWD announced this morning that Alexander McQueen will be launching a men and women’s fragrance line. The deal was made by P&G’s Prestige division, who also just announced a fragrance deal with Stella McCartney.

Since first hearing about Marc Jacobs’ venture into the beauty world, we’ve been eagerly awaiting news on what his collection would include and when we could get our hands on it. Well, the wait is over. Thanks to WWD, an in-depth sneak peek at the Marc Jacobs Beauty line is here. Created in partnership with Sephora, the colour cosmetics collection offers a range of sleek products that emulate the elegant yet unique aesthetics of Jacobs’ fashion designs.

Already excited? It gets better. The Marc Jacobs Beauty collection will have an impressive 122 products at launch, situated across four unique categories: Smart Complexion, Blacquer, Hi-Per Color and Boy Tested, Girl Approved.

See the complete RiRi [Hearts] M.A.C summer collection »

As we reported back in February, Rihanna has partnered with M.A.C Cosmetics on series of makeup collections that will launch throughout the year, centred around her signature lipstick shade “RiRi Woo.” Well fans, the wait for the second (of four!) is over: the RiRi [Hearts] M.A.C summer collection has just been announced and it’ll be available for sale next week.

Inspired by summer love, the five-piece collection includes three lipsticks, one blush-bronzer duo and a shimmering Lustre Drops shade.

The secret is out: Lucy Hale has just been named as the beauty brand ambassador for Avon’s fashion and beauty brand, Mark.

Considering how often her Pretty Little Liars character, Aria, changes up her hair and makeup, Hale seems like an ideal choice for the face of the youthful brand. While her work with Mark will include traditional advertising campaigns, there’s also a social side to the role. Hale will serve as the spokesperson for the brand’s philanthropic arm, M.Powerment by Mark, which works to bring awareness to vicious cycle of dating abuse and violence against young women.

With many nail bloggers turning to the runway for nail art inspiration (Miss Ladyfinger and Move Slightly are two of our faves) beauty companies are starting to take hints from this thriving trend. Getting ahead of the game, Revlon has partnered with Marchesa on a series of runway-inspired beauty products.

As the official makeup and nail partner for Marchesa’s New York Fashion Week shows, the forthcoming Revlon by Marchesa line will take this collaboration a step further. According to WWD, the partnership will include nail polish, lip products, eye products, nail art and beauty tools—with the first launch being a set of nail art stickers inspired by the patterns of Marchesa’s gowns.

With Justin Bieber’s Girlfriend perfume being such a hit amongst the young set, it comes as no surprise when super cute British-Irish boy band, One Direction decided to debut their first women’s fragrance. First hearing about the news back in November, One Moment, named after their song “Moments” from their first album, Up All Night officially launched today at one of London’s most famous buildings, The Gherkin.

In collaboration with the fragrance company Firmenich, the perfume is said to have top notes of pink grapefruit, wild berries and red currants. It also boasts floral notes of jasmine, freesia and frangipani with a base that consists of a creamy musk, sheer woods and white patchouli. According to Harry Styles’s tweet, “The 1D fragrance…smells like a summers day.”

Maybelline New York has just announced that model Frida Gustavsson will be the newest spokesperson for the global cosmetic brand. Just four years into her career, the Swedish-born model is well on her way to becoming a household name—and this Maybelline partnership is sure to be a game-changer. Gustavsson has walked the runways for major designers (Valentino, Chanel, Marc Jacobs Louis Vuitton, Alexander McQueen and Prada, just to name a few) and been featured in both international magazine spreads and countless ad campaigns for a variety of high (such as Mulberry) and low (like H&M) fashion brands.

Rooney Mara has once again teamed up with David Fincher, but this time it’s for a campaign for Calvin Klein’s newest women’s fragrance, Downtown Calvin Klein. Described as a perfume for “women that live by their own rules,” Mara’s no-nonsense persona and demure, moody looks make her a natural choice for the face of the brand.

The perfume—which is described as a balance of feminine woodsy scents with soft floral notes—hits counters in July, just as the Fincher-directed campaign will debut on television screens across the country. Mara and Fincher have worked together on both The Girl With The Dragon Tattoo and The Social Network and the short film for Downtown Calvin Klein will have a similar cinematic appeal. The black and white campaign (which is set to Yeah Yeah Yeahs song “Runaway”) shows Mara traversing through New York City and “living in her own world, breaking away from the ‘expected.’”