FASHION Magazine

See the full Joe Fresh Spring 2014 collection here »

Homegrown fashion brand Joe Fresh went full on blue for its Spring 2014 runway collection, resulting in a series of on-trend pieces that we’re sure will fit just perfectly in your closet this season.

Having taken inspiration from mod silhouettes in the past, Joe Fresh reverted back to the classic A-line, creating figure-flattering dresses in a range of geometric stripe prints. We love a bold print and the brand more than delivers with a vibrant ocean scene on a sleeveless V-neck dress as well as several floral, floral and camouflage motifs. What’s more, the brand amps up attention to detail with a painterly tromp l’oeil print on a tan trench. Scalloped edges add a girlish edge on the hems of a black-tiered skirt and polo shirt.

Today, Loblaw Companies Limited announced that it will expand Joe Fresh to 23 countries worldwide by way of partnership deals with three separate international firms. Fawaz A. Alhokair & Co., Retail Arabia International and Origin & Co., Ltd., will help bring Canada’s largest brand to Europe, the Middle East and Asia respectively. Not too shabby for a brand that started in the grocery aisles, eh? (We’ll just keep using that one forever.)

“These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we’ve established at home in Canada. We continue to evolve the brand forward and I’m thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011,” says Joe Fresh creative director Joe Mimran via press release. The partnerships will ensure that Joe Fresh’s highly coveted brand of womenswear, menswear, kids clothing, accessories and beauty is adapted for the new markets, the first of which will be in the United Arab Emirates and Souel, South Korea, which will open flagships later this year.

See our New Year’s Eve dressing picks »

There’s no time like the holiday season to bring on the bling in shiny metallics. On the runway, Marc Jacobs did it best in a gown (pictured above) laden with silver sequins. And for those other precious metals, we’re looking to Dolce & Gabbana, where tone-on-tone texture and all over patterns add a new dimension to the gold standard.

See all the Christmas stocking stuffer gift ideas »

When it comes to Christmas gift ideas, stocking stuffers sit at the top of our list. These sometimes cheap and always cheerful items can make or break the Christmas morning experience—we’re certainly not the only ones who get just as much joy from unpacking a carefully curated stocking as we do in unwrapping presents, right?

To help with your stocking stuffer gift ideas, we’ve compiled 60 items to that will suit just about everyone on your list. Whether you’re paired with the hardest-to buy-for coworker in your office Secret Santa exchange, have a laundry list of relatives in need of gifts or want to find an unforgettable item for your significant other, we have you covered. Most importantly, all our stocking stuffer gift ideas are under $25. (At that price, you should probably pick up a few extras to ensure you’re ready for any last minute holiday get-togethers.)

See all the Christmas gift ideas for kids »

Holiday time seems to bring out the kid in all of us, so what better way to celebrate than by shopping cleverly for the younger set. And because you don’t need us to tell you that Barbie, Xbox and Miley concert tickets likely top their must-have lists; here are 55 fashion-approved Christmas gifts for kids that will thrill on the unexpected side.

For the artists in training, artist-themed colouring books are sure to simultaneously educate and thrill. As will the DIY kaleidoscope kit! For the mini Jaggers of the bunch, get music on their minds with a hand drawn plush guitar to take air-playing skills to the next level. For the toddler in your life Joe Fresh has created a furry Moose Suit that will be sure to keep the oohs and ahhs coming while making sure your little guy is warm all season long.

See the biggest Spring 2014 fashion trends »
See all our fashion month coverage »

With the end of fashion week in Toronto marking the close of Spring 2014 show season, it’s time we looked back at all the trends that emerged. As much as the runway sets the pace for what’s to come for the top Spring 2014 trends, the streets play a major role as show-going trendsetters give us the relatable breakdown of how to wear what’s hot next season. Prints take two spots on our top Spring 2014 trends list through those with a painterly quality and those influenced by international cultures. At Hérmes, Rousseau-inspired water lily florals were printed on luxurious fabrics while at Diane Von Furstenberg, dresses and skirts depicting an African wilderness roared. As for fashionable time travel, prepare to keep reminiscing about the youthful 1990s, which haven’t ceased to get reincarnated season after season. Designers like Rodarte, Balmain and Jason Wu have reinvented the decade’s essentials yet again. To help with your daydreaming of long sunny spring days we’ve compiled the ultimate gallery of top Spring 2014 trends as dictated by the runways and our favourite street style stars in New York, London, Milan, Paris and Toronto! Feel free to let this be your guide to budgeting and creating closet space for next season’s must have pieces.

View by trend: 1. 1990s | 2. Art-Inspired | 3. Athletic | 4. Blue | 5. Crop Tops | 6. Embellishment | 7. Metallic | 8. Pleats | 9. Sheer | 10. Worldly

See the party pictures from the Joe Fresh after party »

When it comes to toasting a spring collection filled with inky, porcelain-blue items and chinoiserie prints, what better an after party venue than Susur Lee’s namesake restaurant? Just minutes after the Joe Fresh Spring 2014 show ended, friends and fans of the brand dashed down the street for the official celebration. The mid-week party has become one of the most anticipated events of World MasterCard Fashion Week and this season’s iteration kept the hype going.

At the centre of the fashion frenzy was Marjorie Gubelmann, an heiress from New York who’s made her name (and things like Vanity Fair best dressed lists, nbd) as DJ Mad Marj. “Wait, what? She’s the DJ!” many a guest remarked as they wandered past the DJ booth—though the well-populated dance floor, including swinging staples Suzanne Boyd, Andrea Bolley and Stacey McKenzie, spoke for itself.

If the almost-all-blue Spring 2014 collection was a nod to the Toronto Maple Leafs, the team certainly wanted to show their support. The second side of the restaurant—coincidentally where Alana Zimmer, Heather Marks and the other Joe Fresh models were gathered—quickly became “the hockey room” when Joffrey Lupul, Jonathan Bernier and Dion Phaneuf showed up. Of course, the Leafs representation was courtesy front-row fixture Elisha Cuthbert, looking extra slick in liquid leather pants and a bushy fur collar.

See the Joe Fresh Spring 2014 collection »

Joe Fresh is feeling blue. And why not? It is the complementary colour to the brand’s signature orange after all. Blues of all shades permeated the Spring 2014 collection, in camo print, reptilian blouses, sleek suiting and, most notably, denim. “All the raw-cut denim to me is really super cool,” said creative director Joe Mimran backstage before the show. The fabric was used in everything from a tiered pencil skirt to a trench coat and floral damask trousers.

The designer also looked to classic chinoiserie prints for inspiration. “When you think of indigo, I always think of china blue. I was very interested in all of the blue-and-white vases and carpets,” said Mimran. Delicate red dresses and silk pyjama suits printed in watercolour flowers brought an antique element to the collection. This boudoir look was continued with a spaghetti-strap negligee dress in sparkling navy.

Our picks from joefresh.com »

After months of rumours, some email hints and a soft launch earlier this week, Joe Fresh has finally announced that it has launched e-commerce. Joefresh.com is live and ready to take your pennies (or should we say dimes) while delivering the brand’s stellar and affordable range of clothes and accessories for women, men, girls and boys. No word yet on when the brand’s beauty selection will available.

To celebrate the launch, the brand is offering a 10% discount with the code JOEFRESH10 (it expires this Sunday October 6 at midnight), and for those who are familiar with Joe Fresh price points, that ain’t bad at all. To boot, the site offers free shipping with all orders over $50. To save you some shopping time, we’ve singled out the 10 best bets off joefresh.com. If we know anything about Joe Fresh, we know you should get while the goings good.

Our take on Fall 2013’s coat trends »

Coats on coats on coats. Fall’s necessary evil has turned especially trendy with Fall 2013’s many very cool takes on the must-have weather protector. Whether pink and girlish is your thing (and this season it most definitely should be) or borrowed from the boys items run rampant in your closet, we’ve got 43 coats and their essential accoutrements.

Jump to trend: CAPES | OVERSIZED | PINK | PLAID | TAILORED

New York, London, Milan and Paris may host countless (and mind-blowing!) shows during September, but with October quickly approaching our minds are already prepping for Toronto Fashion Week. When it comes to saving the best for last, our city is wrapping up the Spring 2014 season with stellar home-grown talent.

The packed Toronto schedule includes both The ShOws and World MasterCard Fashion Week, both of which are sure to show spring collections that will have us wishing we could just sleep through winter. Need more intel? Read on—we’ll be updating this guide to Toronto Fashion Week Spring 2014 as the details roll in.

Jump to: World MasterCard Fashion Week | The ShOws

See the Fall 2013 must-have shopping picks »

Or jump to: ’40s GLAM | BOYS’ CLUB | FUN FUR | PUNK ROCK | SURVIVAL KIT

Along with the crisp fall breeze that assures us summer is winding down comes new fashion possibilities—and what better to fill the void in your closet? With fall comes a tendency for darker attire, the bold textures, edgy colours and metallic hardware—of course, these are just a few of things to look forward to this season, and don’t feel restricted to just one!

We’ve combined this season’s boldest looks to love and layer, and they’re sure to spice up your wardrobe of neutrals and remind you that more is more. We may not be shedding skin as the temperatures drop, but we sure are showing new skins, like wine-stained leathers for trenches and tops and multi-hued furs for coats. Classic camouflage prints were all over pants and pumps that came stomping down the runways for everyone from Jean Paul Gaultier to Carolina Herrera. These pieces are not for the faint of heart or the timid to trends—but keeping warm doesn’t mean letting your style go cold.